Senior Regional Manager
4 days ago
**Job Overview**
The Senior Regional Manager will oversee all recruitment, marketing, and sales activity across Thailand, Myanmar, Cambodia and Laos. The position will be responsible for providing the overall leadership of the University Access Centre (UAC) in a manner that reflects the goals and values of INTO, the UAC, and participating universities, promoting the delivery of a world-class customer and stakeholder experience for all. Developing and implementing strategies in new student enrolment targets and the budget throughout Thailand is a critical part of the role. This position includes line management of five (5): 4 full-time recruitment staff and 1 operational staff as well as oversight of 1 UAC staff member. In addition, and in collaboration with the Regional Director, this role will work to develop and implement strategies to increase international student recruitment and INTO brand awareness across Thailand and OIC.
**Main Duties and Responsibilities**
**Sales and Office Management**
- Achieve annual targets set during the Enrolment Budget process.
- Provide the leadership and vision needed to ensure continued growth of the UAC in Thailand.
- Assist in the development of an annual business plan to meet sales targets in Thailand and Other Indo China
- Create sales and strategic collaborative opportunities for partner universities and stakeholders.
- Manage and grow business relationships with educational agencies and other sources of recruitment.
- Analyse, recommend, and present market-specific advertising opportunities to partner organisations and ensure the INTO and stakeholder brand growth in the Thailand and OIC markets.
- Actively liaise with Centre-based staff to ensure transparency and effective sales practices.
- Work closely with the IELTS testing team to ensure smooth daily testing operations and execution of other IELTS-related events in the Centre.
**Staff Management**
- Promote a culture of performance excellence, inclusivity, and collaboration to achieve the UAC’s objectives and attract, retain, and develop quality employees.
- Creation, quality control, and implementation of effective customer service practice for all UAC staff.
- Lead the onboarding, training coordination, and ongoing motivation of all RO and Centre staff.
- Manage the activity of partner university International Officer staff in centre by working directly with top marketing staff at each partner and ensuring respective institution’s desired greater goals of participation in the UAC are achieved. This includes institutional links, collaborative research opportunities, internship and employment opportunities, and local education agency network support.
**Financial**
- Monitor overall financial performance of the UAC through the efficient management of resources and operational functions within the established budget.
- Develop a business plan against budgetary constraints and annual enrolment targets.
- Ensure accurate financial reporting requirements are met.
Key Criteria & Qualifications
The following list of criteria is meant to provide a general overview of the background, characteristics, and level of activity the successful applicant will exhibit and be expected to engage daily. This should not be taken as an exhaustive list of responsibilities as the nature of our industry requires employees at all levels to be flexible, dynamic and to have the capacity to think creatively when presented with challenges.
**Essential Criteria**
- 8 years or more experience working in the higher education industry.
- Experience directly managing a team of 5 or more.
- Native-level communication in Thai and at least advanced-level English language skills.
- Highly refined business presentation and reporting skills in both Thai and English.
- A history of working with educational agencies in Thailand and OIC.
- Experience working with international students and higher education programmes.
- Sound knowledge of the Australian, UK and US secondary and tertiary education systems.
- Experience selling a complex and diversified education product portfolio.
- Exceptional time management skills.
- Experience with customer service.
- Demonstrable ability to meet and exceed sales and financial targets.
**Highly Desirable Criteria**
- Experience working with domestic universities, secondary schools, English language schools and other preparatory entities.
- Experience collaborating interdepartmentally and/or externally.
- Salesforce or database management experience.
- Advanced knowledge of Excel.
- Experience liaising with a geographically and culturally diverse team.
- An awareness of issues in marketing educational services in an international context.
- Ability to build and manage relationships with peers and senior managers.
Salary
**Location**
The position will be based in Bangkok, Thailand at the brand-new University Access Centre. The position will involve regular travel within the Indochina region (Myanmar, Camb
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