Card Usage Paylite Team Lead

5 months ago

กรงเทพมหานคร, Thailand United Overseas Bank (Thai) PCL - UOB Full time

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
The **Retail **function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.
Personal Financial Services**
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
The Marketing Product Lead Analyst is a senior level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team.The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.**Responsibilities**:
Partner with Product Management in managing strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions
Create and deploy marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors
Develop plans and ensure successful execution functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement
Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on approaching the marketplace
Contribute to day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, help the team prioritize, negotiate, and remove obstacles, and provide input into strategic decisions affecting job family/function within a region/business
Develop client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
Collect client and competitor market research, develop a product innovation roadmap, and manage all aspects of program life cycle management including market demands, technology trends, and competitive field

**Qualifications**:
6-10 years of relevant experience
Experience working across multi-function, global business
Experience working with internal/external partners to deliver consumer facing solutions
Knowledge of the business and optimizing internal/external resources and cross-functional teams
Ability to collaborate, manage teams, and influence without direct authority
Demonstrated product/program management and marketing skills
Ability to lead, partner, and negotiate with cross-functional teams to deliver client needs
Consistently demonstrates clear and concise written and verbal communication
Solid business acumen

**Education**:
Bachelor s degree/University degree or equivalent experience
Master s degree preferred

**Be a part of UOB Family**:

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