Mgr, Digital Marketing, Allergan Aesthetics

9 months ago


กรงเทพมหานคร, Thailand ABBVIE Full time

Responsibility for providing digital marketing expertise to support Allergan Aesthetic’s strategic marketing of our diverse portfolio of products, to enable growth acceleration and further enhance our customer experiences by enabling and optimizing omni-channel presence.

Detailed description of tasks and responsibility:

- Create, develop, and implement long term digital and technological omni-channel vision for Allergan Aesthetics.
- Create and implement a digital and omni-channel customer journey (HCPs). By working with Product Managers and cross-function team (Sales, KAM, Business Excellence, AMI, Medical, Regulatory) to create a seamless, unique value-added customer experience.
- Build digital capability to improve our brands and business’ go-to market capabilities by championing innovative ways to propel growth through customer engagement, adopting a hands-on management approach and supporting cutting edge digital channels across the organization.
- Good understanding market and customer insights and tailor made the tool to satisfy their need.

LI-AA

Skills/Qualifications:

- Experience in Digital Marketing with pharmaceutical or medical device environment.
- Has a proven track record on driving business and building brands through digital platforms.
- ability to understand business brand needs, and influence partners to create solutions that advance the business agenda.
- Excellent communication and presentation skills with ability to creatively articulate (internally and externally) strategies and tactics that drive change, collaboration and innovative solutions courtesy of analytics, insights, and data.
- Influencing - strong influence peers, international and regional teams
- Coaching and training of teams in the digital space.
- Managing multiple stakeholders in a changing and flexible environment.
- High level culture awareness and ability to adapt. Understanding how to translate global direction into local business activities and initiatives (by country / product / proposition)


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