Senior Product Manager

5 months ago

กรงเทพมหานคร, Thailand Allergan Aesthetics Full time

**Company Description**

Job Summary
- Strategic brand management. Direct and oversee overall marketing responsibility for assigned brand to accelerate and expand Allergan Aesthetics business as leader in the market.
- Ensure the achievement of company objectives contribution, while adhering to Marketing guidelines.
- Ensure tactical plan deployment. Develop and implement all aspects of brand specific marketing strategy and promotion plan.
- Coordinate and make recommendations to Area Brand Lead to ensure synergy of marketing effort and leverage of marketing resources.
- Lead and coach direct report(s) to collaborate with sales, AMI, medical, regulatory, and other stakeholders to achieve business objective.
- Coordinate with and recommend to country and area logistics to ensure continuous supply and availability of commercial and training product.
- Coordinate with and recommend to country and area regulatory to prioritize registration of new products/packaging and to ensure proper maintenance of existing products.

Job Responsibilities

Planning and Organizing
- Build strategic roadmap for assigned brand to achieve short, mid and long-range objectives to expand Allergan Aesthetics business.
- Identify resources needed and make strategic recommendations to senior management regarding brand resources (manpower and financial investment) to achieve Allergan Aesthetics growth roadmaps and KPIs. Collaborate with finance to create relevant business cases to ensure proper investment for assigned brand.
- Establish and plan for marketing spending (A&P) to develop annual budget plan to fully exploit the market potential.
- Develop marketing strategy to achieve brand sales target, within the framework of company objectives.
- Initiate Review product marketing plan to ensure the achievement of short
- and long-term business unit objectives.
- Gather data to understand customer needs, market size, market growth and competitive share position and initiate market research project if needed.
- Establish new product planning to ensure the effective pre-marketing activities prior to launch.
- Make recommendations to set price for new products or price adjustment for existing products to maximize sales and gross profit.
- Coordinate with and recommend local and area regulatory manager to prioritize registration of new products/new packaging and ensure registration approval of such products before the launch date, and to ensure proper maintenance of existing products.
- Plan and develop country key opinion leader & trainers to provide education and information to customers. Recommend to and coordinate with Area Brand lead to develop Area level thought leader.

Implementation, Coordination and Monitoring
- Lead and mobilize cross function brand teams (Sales, AMI, Medical affairs, Regulatory, Digital, Consumer marketing, Business Excellence) to implement brand programs and achieve brand milestone based on aligned brand objective and KPIs.
- Work closely with above market stakeholders (Area team or International team) to localize brands and marketing programs in-market. Provide continuous feedback to above market team to help improve Allergan Aesthetics brand programs.
- Manage and drive new product development program and existing business through close co-ordination with Area Brand lead and R&D support.
- Develop, support, direct and manage the in-market business, optimize resources to achieve the goal.
- Maintain contact and build relationship with key opinion leader to get support and build company image.
- Develop creative input for the marketing plan and key product strategies, tactics and promotional activities to achieve maximum market impact.
- Monitor competitive product promotion and develop specific measures to counter competitive activity.
- Continually review assigned products progress / prognosis with Sales Manager for to initiate corrective measures where necessary.
- Implement all training activities related to product promotion to sales team.
- Organize, implement, control and report on pre-launch campaigns of assigned products.
- Liaise with the Regulatory Affairs Manager and the Sales Managers in conducting safety monitoring programs for assigned products.

People management
- people management responsibility for assigned brand.
- manage, guide and coach associate product manager/product manager to deliver business results and achieve brand objectives.
- provide constructive feedback and mentor direct report(s) to help direct report(s) succeed in their position to increase the productivity of Allergan Aesthetics marketing department.

Miscellaneous
- Develop and use effective communication skills to gain more impact during field staff meetings and conferences and when presenting promotion programs.
- Continually evaluate in both quantitative and qualitative terms the potential and actual performance of assigned products.

Recommend:

- Products which should be dropped.
- Improvements to present products e.g.,

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