Trade Marketing Manager

5 months ago

กรงเทพมหานคร, Thailand Diageo Full time

Job Description:
About Us

Diageo Moet Hennessy Thailand (DMHT) is a leading international premium alcohol business in Thailand. Our strong brands include Johnnie Walker, Hennessy, Smirnoff, Moet & Chandon, Captain Morgan, Bailey’s Irish Cream, Tanqueray, and Chandon wines.

Since our establishment in 1983, Diageo Moet Hennessy (Thailand) Limited has come a long way. With our operational focus on delivering the highest level of customer satisfaction, we have become the prominent market leader in premium, deluxe and super deluxe drinks. Our extraordinary people, with their courage and determination, have made our journey a successful one.

Join us today and experience the celebration of life that we embody every day, everywhere.

Function

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

This Trade Marketing Manager position is key to unlocking flawless implementation of trade support, and campaign activations to enable best-in-class consumer experiences in every channel for Moet Hennessy

We are thus looking for an exceptional, seasoned Trade Marketing Manager who is passionate about discovering ways to empower iconic brands and put them in the heart of every celebration via both On and Off-Trade channels.

About the Role

We are looking for a seasoned Trade Marketing Manager who is passionate about developing and driving impactful strategic initiatives to join us in driving the growth of our iconic brands across various channels within the Thailand market.
- Responsibility:_

1. Interpret brand plans for effective commercial implementation- Demonstrate strong understanding of the Brands, Commercial & Trade objectives- Possess deep level of Commercial, Channel, Customer & Outlet understanding- Aligned Brand Implementation plans with Trade Implementation by Channel, Customer & Outlet.

2. Drive Rigorous Planning- Meticulous long-term planning with budget allocation based on the opportunity, for Brand Sales Drivers for Commercial Execution. This would be based on Activity & Point of Sale.- Detailed Planning for pending execution - Short term activity & Event planning.- Have an active role in the cycle meeting process.- Amending plans and commercial budget allocations based on evolving market / customer & competitor dynamics or Brand Strategic changes.

3. Good Administration Skills & Behaviors, Insights, Budgeting & Reporting- Detailed planning and budget allocation for all brands by activity & by customers.- Clear process for measuring and reporting against activity KPI's with detailed feedback, insights sharing & information for future optimization.- Monthly & quarterly budget tracking.-
- Work collaboratively with Commercial teams in conducting business review with key trade partners.

4. Develop Strong Relationships and Communication- Establish effective working relationship with Commercial Teams, supporting Cycle Planned activity & aligned execution expectations as per Moet Hennessy standards.- Collaborative working, aligning Brand aspirations with Commercial Teams execution capabilities -
- Collaborative working & clear communication with partners or stakeholders, Agencies, Suppliers, Promoters, Customers- Manage deployment and productivity of promoters assigned in key partner accounts / outlets

5. Manage Implementation, Procurement, and maintenance of POSM, Promo Material & Event Support- Evaluate & utilize reliable suppliers that are cost effective and meet our execution standards.- Manage use of Brand Point of Sale material & Assets ensuring detailed execution standards are achieved.- Ensure Events promoters & customers deliver the agreed consumer experiences and are aligned to the highest standards set by Brand & Brand standards.- Prepare post-mortem analyses of all key programs implemented in the channel.

6. People Management- Manage and develop direct reports Trade Marketing Manager, On-trade, graphic designer (interim) and TM Manager / Assistant (interim).- Drive engagement of the team to deliver high performance.- Manage the development and career plans of direct reports.

About You- Passion for celebration, with strong commercial acumen;- Demonstrated ability to develop data-driven Trade Marketing plans focusing on right distribution and brand building to achieve growth in Sales volume;- At least 8 years of experience in Trade Marketing or Brand Management positions, preferably within the FMCG industry;- Proven track record of strong team player capabilities, with experience/high potential in driving team management;- Able to communicate, read and write fluently in both Business English and Business Thai to connect with both internal and external stakeholders & partners;- Strong stakeholder management and influencing capabilities;- In-depth knowledge and familiarisation of Microsoft

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