Associate-mass Account-longtail
1 month ago
Location:
**Thailand**
- Department: Commercial- Location: Thailand- We are seeking an experienced and results-driven Seller Platform Communication Manager to lead the strategy and execution of communication initiatives that empower our seller community and strengthen their connection to our platform. As a key representative of the Lazada brand, you will ensure seamless, impactful communication across all seller touchpoints, aligning with organizational goals and regional directives. This role demands a strategic thinker with strong execution skills to drive seller engagement, foster growth, and position Lazada as the preferred partner for sellers in the e-commerce ecosystem.
Key Responsibilities:
1. Strategic Communication Leadership:
- Develop and implement comprehensive, data-driven communication strategies that effectively inform, educate, and engage sellers.
- Design content strategies to highlight platform updates, policies, campaigns, product enhancements, and best practices.
- Continuously measure and refine communication effectiveness to maximize engagement and awareness.
2. Crisis Management & Policy Implementation:
- Serve as the primary point of contact for seller communication during crises, ensuring prompt and agile updates.
- Implement regional policies into communication, ensuring clear understanding and adoption by sellers.
3. Venture Performance & Benchmarking:
- Monitor and drive performance metrics to ensure local communication effectiveness aligns with or exceeds regional benchmarks.
- Actively contribute to knowledge sharing within the regional communication leads, fostering best practice adoption.
4. Cross-Functional Collaboration:
- Partner with key departments—including campaigns, product, marketing, platform governance, legal, and branding—to align communication initiatives with organizational priorities.
5. Seller Insights & Advocacy:
- Act as the voice of sellers within the organization by gathering feedback to identify pain points and opportunities for improvement.
- Collaborate with internal teams to address seller concerns proactively, enhancing the overall seller awareness.
6. Dynamic Adaptability:
- Navigate and adapt to rapidly changing market dynamics, team structures, and project requirements with agility.
**Job Requirements**
- 1. Strategic Communication Leadership:
- Develop and implement comprehensive, data-driven communication strategies that effectively inform, educate, and engage sellers.
- Design content strategies to highlight platform updates, policies, campaigns, product enhancements, and best practices.
- Continuously measure and refine communication effectiveness to maximize engagement and awareness.
2. Crisis Management & Policy Implementation:
- Serve as the primary point of contact for seller communication during crises, ensuring prompt and agile updates.
- Implement regional policies into communication, ensuring clear understanding and adoption by sellers.
3. Venture Performance & Benchmarking:
- Monitor and drive performance metrics to ensure local communication effectiveness aligns with or exceeds regional benchmarks.
- Actively contribute to knowledge sharing within the regional communication leads, fostering best practice adoption.
4. Cross-Functional Collaboration:
- Partner with key departments—including campaigns, product, marketing, platform governance, legal, and branding—to align communication initiatives with organizational priorities.
5. Seller Insights & Advocacy:
- Act as the voice of sellers within the organization by gathering feedback to identify pain points and opportunities for improvement.
- Collaborate with internal teams to address seller concerns proactively, enhancing the overall seller awareness.
6. Dynamic Adaptability:
- Navigate and adapt to rapidly changing market dynamics, team structures, and project requirements with agility.
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