Assistant Trade Marketing Manager
3 weeks ago
**Location**:
Bangkok
Job type:
Permanent
Contact name:
Aden Chia
Job ref:
33411
Published:
about 2 hours ago
Reporting to the Associate Marketing Director, you are responsible for:
- Improving brand presence and campaign execution across trade through excellence in instore planning, execution and tracking in alignment with the annual marketing priorities
- Leading and implementing channel specific marketing strategies and plans for assigned retailers
- Leading activation programs to improve brand visibility include merchandising, literatures, product display
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected
- Responsible for the retail intelligence and set up platform, including instore traffic analysis, traffic heat map etc.
- Improving Customer instore experience and improve net promoter score by document a playbook for local teams to adapt
- Conceptualizing regional trade promotions and rolling out impactful in-store campaigns in collaboration with local marketing and sales teams
- Working with digital team on social CRM and execute omni channel strategies
- Support consumer events and as a COE, maintain a library for sharing all good local and global team practices.
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