Marketing Manager

2 weeks ago


คลองเตย กรงเทพมหานคร, Thailand PepsiCo Full time

**Responsibilities**

**Main Purpose of the role**
- Lead the setting of Strategic and Execution plan to drive business growth for Lay’s Core Portfolio
- Deliver AOP plan to meet business targets

**Accountability**
- Identify Portfolio growth opportunities and Innovation roadmap to deliver business growth objectives for Lay’s Core Portfolio.
- Lead brand building and growth strategy for Thailand’s Natural PC Portfolio and Lay’s Brand Equity strategy and IMC plan
- Develop detailed AOP plan, based on consumer and in market trends and be agile and flexible to change them in real time in VUCA environment
- Ensure maximum effectiveness of AOP execution in line with SDD ambition
- Driving cross functional alignment and buy in
- Delegate to & empower project owners
- Oversea total portfolio execution
- Ensure consistent quality of execution
- Coach & support team to build talent capabilities
- Take Leadership on Lay’s Core performance review and work closely with GBS team to proactively monitor brand competitiveness in market and identify timely corrective actions with cross functional teams.
- Drive holistic product and brand management including product quality, productivity, optimized SKU rationalization etc.
- Develop a long-term strategic roadmap and execution plan for Lay’s Core Portfolio and Brand Equity Campaign
- Act as owner to control Brand P&L management and monitor A&M spending with accuracy and efficiency to be in line with AOP
- Leading team working within team and cross-functions to deliver Innovation launch on time in full
- Coach & support team to build capability and drive the team to focus on ‘being consumer centric’ and raise the bar on talent and diversity

**Qualifications**
- Bachelor - Master’s Degree in Marketing, MBA or related field
- 8+ year experience in Marketing, Category development, Brand building, Activation and New Product development
- Strong leadership Skills: Category thought leadership, ability to lead team to drive actions and influence with impact to drive marketing agenda cross functionally
- Innovative thinking: able to lead team to fresh ways of thinking and execution
- Strong on Strategy, Communication and Presentation skills
- Good relationship building and teamwork
- Good planning and managing performance of self
- Embraces Change and Agility
- Work well under pressure
- Good command in English
- Computer literature in Microsoft Office
- Marketing budget management
- Energetic, digital savvy and high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill



  • กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    **Company Description** Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 80+ professionals comprising everything from developers, designers, copywriters to project...


  • กรุงเทพมหานคร, Thailand Division Manager Corporate Communication Full time

    Division Manager Corporate Communication**Posting Start Date**:16/05/2024**Job Function**:Corporate Responsibility & Communication**Company**:PTT Global Chemical Plc.**Work Location**:Bangkok**Roles & Responsibilities** - Team lead for internal and external communication to uphold the company’s reputation, and communicate the company’s global vision of...


  • คลองเตย, กรุงเทพมหานคร, Thailand Crea Full time

    CREA's mission is to empower brands through digital commerce, targeting the booming, digitally savvy Millennial and Gen Z consumers in Southeast Asia. In today's fast-evolving e-commerce landscape, simply knowing how to list, ship, and manage digital payments is not enough to distinguish a brand online. At CREA, our goal is to assemble Southeast Asia's most...


  • คลองเตย, กรุงเทพมหานคร, Thailand Mitr Phol Sugar Corp., Ltd. Full time

    Marketing Communication,Brand Communication. Experiences in FMCG company or Marketing agency. Good command in English. Develop, implement and execute program in marketing communications and media strategy. Deliver marketing/brand communication and plan to all relevant stakeholder i.e., sale, product brand owner, management etc. Draft and propose marketing...

  • Production Manager

    4 weeks ago


    กรุงเทพมหานคร, Thailand Total Marketing Support Full time

    **Production Manager** TMS Global are a wholly owned subsidiary of DS Smith PLC, a FTSE100 listed multi-national packaging and display manufacturing business. TMS Global specialise in the outsourcing of retail display, print and packaging and are active in 97 markets globally. Our TMS community consists of just over 300 people who are spread internationally...

  • Supplier Manager

    4 weeks ago


    คลองเตย, กรุงเทพมหานคร, Thailand Indicia Worldwide Full time

    **About us** Indicia Worldwide is an insight and technology-led communications agency with global production expertise. **Why we exist**: we create new value At Indicia Worldwide, our philosophy is one of ‘creating new value’. We create new value at every step of the journey that a brand takes to market, by driving an increase in marketing performance...

  • Marketing Manager

    3 weeks ago


    คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full time

    **Overview** **PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew,...


  • กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    Company Description Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 100+ professionals comprising everything from developers, designers, copywriters to project managers,...

  • Category Manager

    4 weeks ago


    คลองเตย, กรุงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time

    Trade Marketing. FMCG. Analyze market and category. The job holder will be responsible for all aspects of trade marketing comprising of providing trade/category & channel strategies direction and POP visions/ standards and to ensure excellent execution of all company activities at the Point of Purchase as well as to ensure the alignment and integration of...


  • คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full time

    Overview: Responsible for driving profitable Brands growth via scoping out the opportunities, concept development & testing, campaigns, and innovations. Support Brand Lead in driving brand volume, revenue, share growth agenda and equity building for the brand by scaling up brand across the BU. This also includes managing internal cross-functional teams,...


  • คลองเตย, กรุงเทพมหานคร, Thailand บริษัท แอลจี อีเลคทรอนิคส์ (ประเทศไทย) จำกัด Full time

    วันนี้ - คุณสมบัติพื้นฐาน - งานประจำ- 5 - 10 ปี- กทม. (คลองเตย)- ปริญญาตรี- สามารถเจรจาต่อรองได้- หน้าที่และความรับผิดชอบ - Set IT products (Monitor and PC) pricing...

  • Marketing Manager

    4 weeks ago


    คลองเตย, กรุงเทพมหานคร, Thailand PRTR Full time

    Our client is a global leading Food & Beverage manufacturing company in Thailand. **Responsibilities** - Leading brand and growth strategy for Thailand’s Brand Equity strategy and IMC plan for the food and snack category. - Taking the leadership role to set Strategic and Execution plan to drive business growth for the company’s core product. - Handling...

  • SEO Team Lead

    2 weeks ago


    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    **Company Description** We are always on the hunt for great talent who share our passion for WordPress, SEO, and online marketing. Our teams of WordPress developers, designers, copywriters, SEO, and advertising experts come to work each day to help our clients’ businesses grow their online presence. At Pronto Marketing, our company culture is built on a...

  • SEO Team Lead

    2 weeks ago


    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    **Company Description**: We are always on the hunt for great talent who share our passion for WordPress, SEO, and online marketing. Our teams of WordPress developers, designers, copywriters, SEO, and advertising experts come to work each day to help our clients’ businesses grow their online presence. At Pronto Marketing, our company culture is built on a...

  • SEO Team Lead

    2 weeks ago


    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    We are always on the hunt for great talent who share our passion for WordPress, SEO, and online marketing. Our teams of WordPress developers, designers, copywriters, SEO, and advertising experts come to work each day to help our clients’ businesses grow their online presence. At Pronto Marketing, our company culture is built on a strong foundation of...


  • คลองเตย, กรุงเทพมหานคร, Thailand Suntory PepsiCo Beverage (Thailand) Full time

    develop a yearly account plan (AOP). Set clear performance expectations. Base at North East. Work closely with Sales strategy team and RSM to develop a yearly account plan (AOP) to the Pepsi-Cola standard for local accounts within the territory. Set clear performance expectations to achieve growth in terms of sales volume and number of Pepsi outlets. This...


  • กรุงเทพมหานคร, Thailand Chinavut Marketing Co.,Ltd. Full time

    Assistant product manager รับสมัครด่วน สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(ทุกเขต) สาขาอาชีพหลัก : ไอที สาขาอาชีพรอง : Project Manager(PM) รูปแบบงาน :...


  • คลองเตย, กรุงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time

    Bachelor Degree in Marketing / Advertising. 3 years in sales, marketing. Analyze market and category. The job holder will be responsible for all aspects of trade marketing comprising of providing trade/category & channel strategies direction and POP visions/ standards and to ensure excellent execution of all company activities at the Point of Purchase as...


  • คลองเตย, กรุงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time

    Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans. Provide a channel...


  • คลองเตย, กรุงเทพมหานคร, Thailand Berli Jucker Company Limited Full time

    Responsibility: - Manage the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans -...