Csd Flavors Marketing Manager
7 months ago
Overview:
Responsible for driving profitable Brands growth via scoping out the opportunities, concept development & testing, campaigns, and innovations. Support Brand Lead in driving brand volume, revenue, share growth agenda and equity building for the brand by scaling up brand across the BU. This also includes managing internal cross-functional teams, external creative agencies, partnership with insights & commercialization. Additionally, the incumbent is expected to have a close pulse on consumer trends, competitive activity, category developments and sales information.
**Responsibilities**:
- Build and deploy a sharp differentiated and consumer resonant brand architecture for the brand and its extensions
- Drive brand Net Revenue and Market Share growth via gold-standard delivery of equity and comms plans
- Support Brand Lead in the management of the brand; developing objectives, strategy, budgets & resources.
- Lead the development & evolution of the brand positioning & communication within global guardrails. Ensure resonance across different markets and segments through sharp understanding of the regional/local market pulse. Lead the development of brand plans including:
- Consumer advertising and promotion ideation, screening, testing
- Annual Operating Plan (AOP)
- Innovation pipeline
- Collaborate with Brand leader on the communications/branding of the initiatives to ensure:
- Represents accretive programming to individual Brand plans
- Maintains equity guardrails. Leverages Brands’ existing assets, where appropriate
- Support in development on Brands (thematic / platform / consumer engagement / campaigns) including localization of Global content on global brands
- Ensure the right channel mix and campaign plans to optimize target consumer reach
- Create a Roadmap for the brand to drive Penetration & Affordability. Create a differentiated marketing mix across consumer touch points and partner agencies to build powerful marketing plans. Build equity by consolidating the position of the brand in new markets. Define, lead and execute brand partnerships & sponsorships with third parties / partners
- Working closely with brand leader & BU marketing team shape and deliver equity and innovation plans to drive strong growth. Support BU’s with adequate and appropriate ammunition to deliver AOP targets.
- Drive differential growths to drive market share & bridge the case gap. Liaise with BU market activation team to bring alive the programs - effective deployment of the marketing plans
- Ensuring the right channel mix and campaign plans to optimize target consumer reach. Partner with marketing services team on media properties to amplify brand message and break clutter.
- Partner with insights to closely monitor brand equity, and ensure robust tracking of key programs. Track brand health continuously and ensure timely correctives basis inputs.
- Work closely with insights to build a robust track that ensures early pick up on key brand drivers for growth and against plans for AOP. Deliver strong consumer and trade relevant concepts for input into the planning process, aligning stakeholders and working with agency partners across creative, media, R&D and Packaging Teams.
- Partner with commercialization and R&D to develop the winning innovation concepts and flavors.
Qualifications:
- 10+ years experience and proven track record of Brand management or Brand Marketing
- MBA, BBA, Marketing Major, or any related field of study
- Strong understanding of marketing and brand building
- Understand Franchise business, Beverages business or at least FMCG business
- Strong collaboration and Project management skills
- Adaptability, Quick and Eager learner
- Great presentation skills
- Strategic thinking and analytical skills
-
Customer Experience Marketing Manager
7 months ago
กรุงเทพมหานคร, Thailand International Flavors & Fragrances Full timeAre you inspired to contribute your expertise to a global leading Ingredients organization? We are a global leader in taste, scent and nutrition, offering our customers a broader range of solutions for the food & beverage industry. Come join the global Ingredients leader where science and creativity meet to create essential solutions for a better...
-
Associate Designer
7 months ago
กรุงเทพมหานคร, Thailand International Flavors & Fragrances Full timeIt’s an exciting time to join our newly combined organization and become part of the New IFF! We serve a large variety of end markets, and our products can be found in thousands of consumer products around the world. These include Animal Nutrition, Biorefinery, Dietary Supplements, Beverage, Home Care, Microbial Control, Perfumery, Food, Personal Care,...
-
Key Account Manager
7 months ago
กรุงเทพมหานคร, Thailand Headhunt Vietnam Full time**MAIN DUTIES**: - Lead the Sales & Marketing division in Thailand - Co-ordinate with sales & marketing teams from different countries in Asia Pacific such as Vietnam, Thailand, Malaysia, Indonesia for servicing local clients, monthly sales report submission - Provide customer service & maintain existing key customer accounts - Approach new client accounts...
-
Account Manager
2 months ago
กรุงเทพมหานคร, Thailand International Flavors & Fragrances Full timeJob Summary HOW YOU WILL CONTRIBUTE AND LEAD - Contribute to the growth, profitability and enhancement of the brand of IFF by providing effective regular customer communication to ensure interface between the customer and IFF in understanding and translating their needs and requirements. - Communicate and promote the agreed standard SEA “First Choice...
-
Corporate Services Manager
8 months ago
กรุงเทพมหานคร, Thailand cinfo Full timeCOMPANY PRESENTATION The International Fund for Agricultural Development (IFAD) is an international financial institution and a specialized United Nations agency dedicated to eradicating rural poverty and hunger. It does so by investing in rural people. IFAD finances programmes and projects that increase agricultural productivity and raise rural incomes,...
-
Marketing Executive
10 hours ago
คลองเตย, กรุงเทพมหานคร, Thailand Suntory PepsiCo Beverage (Thailand) Full timeMonitoring On-Going Campaign / Campaign Marketing. Strategic Marketing. Social Media Marketing. This role will be closely support and partner with Marketing Managers to create and implement marketing activities to deliver Flavor brands mainly Mirinda and 7Up growth which is a key strategic priority. The key responsibilities involve social media planning,...
-
Digital Marketing Account Manager
2 days ago
กรุงเทพมหานคร, Thailand Pronto Marketing Full timeCompany Description Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 80+ professionals comprising everything from developers, designers, copywriters to project managers,...
-
Digital Marketing Account Manager
7 months ago
กรุงเทพมหานคร, Thailand Pronto Marketing Full time**Company Description** Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 80+ professionals comprising everything from developers, designers, copywriters to project...
-
Sales Manager
7 months ago
คลองเตย, กรุงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full timeFood Science/ Food Technology. Food industrial/ Bakery/ Flavors. Achieve sales target by increasing market share through customer retention and acquisition. Reinforce product position with the existing customers and build up new business opportunity in Food ingredients. Explore the product and market knowledge continually, so as to be more competitive. Get...
-
Sales Manager
1 month ago
กรุงเทพมหานคร, Thailand International Flavors & Fragrances Full timeJob Summary IFF is looking for an experienced Sales Manager, Animal Nutrition & Health, Thailand to support the continuously growth of Animal Nutrition in Asia. Deliverables for the position: - Drive business growth in Animal Nutrition & Health products and solutions within territory - Manage Key accounts and distributors to accomplish of financial...
-
Brand Design
7 months ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full time**Responsibilities**: Accountabilities are statements of the important end results which the job must achieve. These statements should relate to an end result or objective which must be accomplished and against which some measurement of performance can be applied. Takes ownership of the visual identity for specific brands in the portfolio, working in...
-
Key Account Manager
7 months ago
กรุงเทพมหานคร, Thailand Headhunt Vietnam Full time**MAIN DUTIES**: - Responsible to promote sales flavors for food industries (savory segment would be advantages) - To develop new accounts by using own abilities - To build new relationship with new clients (End users and/or Distributors) and identify new sustainable business opportunities - Set out sales target in cooperation with Sales Manager and be...
-
Sales Manager, Animal Nutrition
7 months ago
กรุงเทพมหานคร, Thailand International Flavors & Fragrances Full timeIFF is looking for an experienced Sales Manager, Animal Nutrition & Health, Thailand to support the continuously growth of Animal Nutrition in Asia. **Deliverables for the position**: - Drive business growth in Animal Nutrition & Health products and solutions within territory - Manage Key accounts and distributors to accomplish of Financial Targets, sales...
-
Sales Manager, Animal Nutrition& Health, Thailand
4 months ago
กรุงเทพมหานคร, Thailand International Flavors & Fragrances Full timeJob Summary IFF is looking for an experienced Sales Manager, Animal Nutrition & Health, Thailand to support the continuously growth of Animal Nutrition in Asia. Objectives: - Build deeper business relationship with key accounts & understand customers needs to position our portfolio to grow business share. - Identify key market/trends/customer segments and...
-
Innovation Manager
1 month ago
คลองเตย, กรุงเทพมหานคร, Thailand Pepsico Services Asia Co., Ltd. (Pepsi-Cola) Full timeThis role is very crucial to ensure we drive brand and innovation growth end to end in the Total Savoury Market. Currently we are present in 2 major categories Potato Chip (PC) and Extrude (EP) only in both Thailand and Vietnam countries. In order for PEP to increase savoury penetration and marketshare we need this role to develop a strategic portfolio &...
-
Innovation Manager
1 month ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full timeOverview: - This role is very crucial to ensure we drive brand and innovation growth end to end in the Total Savoury Market. Currently we are present in 2 major categories Potato Chip (PC) and Extrude (EP) only in both Thailand and Vietnam countries. - In order for PEP to increase savoury penetration and marketshare we need this role to develop a strategic...
-
Key Account Manager
6 months ago
กรุงเทพมหานคร, Thailand Goal Setterz Business Solutions Pvt Ltd Full time**POSITION: KEY ACCOUNT MANAGER - FLAVOR (SWEET & SAVORY)** Work location: Bangkok, Thailand Working time: Monday - Friday (9:00 AM - 6:00 PM) Report to: Sales Manager in Thailand **ABOUT OUR PRODUCTS**: The Flavors & Fragrances Market are _**compounds used to enhance the characteristics of end-use products in the food & beverage, pharmaceutical,...
-
Sales Manager for Iff Health Sciences
2 months ago
กรุงเทพมหานคร, Thailand International Flavors & Fragrances Full timeJob Summary IFF is one of the world’s largest manufacturers of health and food ingredients and a global leader in the Probiotic, Biosciences & Extracts Industry. We combine in-depth knowledge of health and nutrition with current research and expert science to deliver unmatched value to the Dietary Supplement and food Industry. We now have an exciting...
-
Website Project Manager
1 week ago
กรุงเทพมหานคร, Thailand Pronto Marketing Full timeCompany Description Pronto Marketing has been in business since 2008, building WordPress websites for over 2,000 customers around the world. Our founder has a Microsoft background and an American west-coast approach to running a company: You’ll be joining a diverse, international team that works hard, has fun, and respects each other and our...
-
Brand Design
7 months ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full time**Responsibilities**: Takes ownership of the visual identity for specific brands in the portfolio, working in collaboration with the Design Manager, Design Director, brand teams and marketing. They work closely with global GSG for approvals and collaboration. Generate creative design proposals (visions, scenarios, concepts) in order to visualize the...