Marketing Manager
1 week ago
**Overview**
**PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.**
**Main Purpose**:
- Lead the setting of Strategic and Execution plan to drive business growth for Lay’s Core Portfolio- Deliver AOP plan to meet business targets
**Responsibilities**
**Accountability**- Identify Portfolio growth opportunities and Innovation roadmap to deliver business growth objectives for Lay’s Core Portfolio.- Lead brand building and growth strategy for Thailand’s Natural PC Portfolio and Lay’s Brand Equity strategy and IMC plan- Develop detailed AOP plan, based on consumer and in market trends and be agile and flexible to change them in real time in VUCA environment- Ensure maximum effectiveness of AOP execution in line with SDD ambition- Driving cross functional alignment and buy in-
- Delegate to & empower project owners-
- Oversea total portfolio execution-
- Ensure consistent quality of execution-
- Coach & support team to build talent capabilities-
- Take Leadership on Lay’s Core performance review and work closely with GBS team to proactively monitor brand competitiveness in market and identify timely corrective actions with cross functional teams.- Drive holistic product and brand management including product quality, productivity, optimized SKU rationalization etc.- Develop a long-term strategic roadmap and execution plan for Lay’s Core Portfolio and Brand Equity Campaign- Act as owner to control Brand P&L management and monitor A&M spending with accuracy and efficiency to be in line with AOP- Leading team working within team and cross-functions to deliver Innovation launch on time in full- Coach & support team to build capability and drive the team to focus on ‘being consumer centric’ and raise the bar on talent and diversity
**Qualifications**
**Qualifications**- Bachelor - Master’s Degree in Marketing, MBA or related field- 8+ year experience in Marketing, Category development, Brand building, Activation and New Product development- Strong leadership Skills: Category thought leadership, ability to lead team to drive actions and influence with impact to drive marketing agenda cross functionally.- Innovative thinking: able to lead team to fresh ways of thinking and execution- Strong on Strategy, Communication and Presentation skills.- Good relationship building and teamwork- Good planning and managing performance of self- Embraces Change and Agility- Work well under pressure- Good command in English- Computer literature in Microsoft Office- Marketing budget management
Energetic, digital savvy and high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill
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