Marketing Manager
2 weeks ago
Our client is a global leading Food & Beverage manufacturing company in Thailand.
**Responsibilities**
- Leading brand and growth strategy for Thailand’s Brand Equity strategy and IMC plan for the food and snack category.
- Taking the leadership role to set Strategic and Execution plan to drive business growth for the company’s core product.
- Handling & managing annual operation plan to meet business targets.
- Identifying Portfolio growth opportunities and Innovation roadmap to deliver business growth objectives for the company’s core products (snack category).
- Developing a detailed AOP plan, based on consumer and market trends, and being agile and flexible to change them in real-time in the volatility, uncertainty, complexity, and ambiguity environment of Thailand’s market.
- Ensuring maximum effectiveness of AOP execution.
- Driving cross-functional alignment and buy-in.
- Delegating to & empower project owners.
- Overseeing total portfolio execution.
- Ensuring consistent quality of execution.
- Coaching & support team to build talent capabilities.
- Accelerating product overview and brand management including product quality, productivity, optimized SKU rationalization, etc.
- Taking Leadership on core products/brand performance review and working closely with the global business strategy team and other stakeholders, to proactively monitor brand competitiveness in the market and identify timely corrective actions with cross-functional teams to deliver Innovation launch on time in full.
- Driving a long-term strategic roadmap and execution plan for the core product portfolio and Brand Equity Campaign.
- Taking the role as the project owner to control Brand P&L management and monitor Advertising & Marketing spend with accuracy and efficiency to be in line with AOP.
- Providing advice, coaching, and supporting the team to build capability and driving the team to focus on ‘Consumer Centric’ and raising the bar on talent and diversity.
**Qualifications**
- Bachelor or higher in Marketing, MBA or any related field.
- At least 10-year experience in Marketing, Brand building, Activation and new product development from FMCG is a must.
- Strong leadership skills, able to manage a team.
- Adaptive and Agility.
- Good command in English.
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