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Integrated Biopharma Brand Marketing Manager
4 months ago
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
We believe that diversity adds value to our business, our teams and our culture. We are committed to equal employment opportunities that foster an inclusive environment.
We are looking for an Integrated Brand Marketing Manager to lead the marketing execution of Biopharma brands in GAP management area – both online and offline. This individual will primarily drive implementation of the marketing activities, incorporate digital channels to increase reach, develop customers' touchpoints map to enhance communication and experience with Grifols.
What your responsibilities will be
You will have the opportunity to:
- Work with country team to timely execute marketing action plans and promotional activities/materials (online and offline).
- Act as liaison with Global teams to co-ordinate and streamline key initiatives for implementation in GAP region.
- Incorporate online channels to core strategies to increase reach and enhance customer experience.
- Develop communication toolkit based on customer segmentation.
- Analyze customer data to identify trends, preferences, and opportunities for targeted marketing campaigns.
- Work with distributors to support them with appropriate tools required.
- Responsible for continuous product training/promotional material training to enhance knowledge of sales &/or marketing team under GAP management areas and to facilitate their capability in delivering consistent key messages to targeted customers.
- Customer mapping and touchpoints to support countries in KOL engagement to strengthen advocacy and loyalty.
- Undertake analysis of products competitive environment, national policy and reimbursement, market analysis and prescribing trends from country teams to ensure that business trends are in line with GAP objectives.
- Establish effective collaboration among internal and external stakeholders.
- Ensure compliance process and requirements are met all GAP marketing activities.
Who you are
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, education, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions).
- You have a University Degree in Life Sciences (Pharmacy, Nursing or similar). It will be an added value if you have professional or business qualifications (MBA, business, marketing, etc.).
- You have at least 3 years of relevant experience in brand management/marketing/digital marketing in pharmaceutical industry.
- You are proficient in Veeva Promomats system.
- You possess good communication, analytical and organization skills.
- You are a results-oriented, data driven person and team player, able to collaborate with cross functional teams to achieve the objectives.
- You speak fluent Thai and English.
- You have willingness to travel (up to 20% local and regional)
What we offer
It's a brilliant opportunity for someone with the right talents.
Grifols understands you want a challenging and rewarding career in a critical function such as Corporate Communications. We'll help you grow professionally.
Information about Grifols is available at If you're interested in joining our company and you have what it takes, then don't hesitate to apply.
We look forward to receiving your application.
Grifols is an equal opportunity employer.
Benefits package
Contract of Employment: Permanent position
Flexibility for U Program: Hybrid work model
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Location: Bangkok, Thailand
Learn more about Grifols
