Avp, Customer Segment Propositions
4 days ago
Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.
This role will work closely with brand/marketing, product strategy & development, distribution channels, and customer experience to drive sustainable growth of target segments by developing customer propositions,, formulating engagement strategy, and launching customer loyalty program.
- Lead customer propositions focusing on HNW & Upper Affluent segments, ensure an alignment of segment marketing execution with Prudential Thailand’s mission, and Regional office’s direction on customer segmentation
- Collaborate with branding team on marketing strategy and execution to build awareness, engage, cross-sell/up-sell, and retain across all channels (online/offline medias, customer engagement events, as well as strategic partnership channels)
- Strategize engagement framework, build customer loyalty program, and manage CVP/lifestyle privileges for target segments
- Design E2E customer journey and execute initiatives to build customer satisfaction and engagement level to the brand
- Closely monitor customer feedback (VOC), manage customer complaints as desired SLA, and drive/responsible for NPS score from target segments
- Partner with product development, distribution strategy, and channel marketing teams to come up with customer segment solutions and go-to-market strategy
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