Lead of Customer Experience
2 months ago
Develop overall CX strategy including Customer Value Proposition (CVP) and omni-channel strategy catering for target segment.
Oversee the design of end-to-end customer journey based on customer insights to ensure best customer experience across FWD.
Drive execution of CX related initiatives and ensure alignment of all customer related initiatives.
Coach and build human capabilities to have a deep understanding of what customers need and expect, and be able to translate into action plan for each customer segment, estimate ROX, through to execution.
Supervise all customer communication approval to ensure clarity and best CX.
Work with people culture to infuse CX culture into FWD TH through CX pillars, company goals, customer community, PCD, clarity guideline to achieve FWD goal as to be customer-centric brand.
Manage team and ensure good employee experience through communication, recognition, motivation and development to increase team engagement.
Qualifications.
Bachelor or Master Degree in business related field with strong academic background from reputable university.
Design thinking will be advantage.
At least 10-12 years of experience and proven success in team management, customer experience, product development, customer research and analysis.
Good Communication in Thai and English.
**Job skills required**: English, Product Development, Research
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