Trade Marketing Assistant Manager
3 days ago
Degree in Marketing or related fields.
Minimum 5 years' experience in FMCG industry.
Trade Marketing and Category Management.
Key Responsibilities (หน้าที่ความรับผิดชอบหลัก)
1. Leads development of insights-driven channel & category key findings, an input for Channel and Category Strategy.
2. Develop Channel Strategy based on 4P s (Work closely with Sales team to translate Category plan into Customer plan)
3. Understand Consumer and Shopper and Customer to maximize P&L in channel
4. Support Category / Business Review and JBP with customer by integrating Category plan into customer plan
5. Allocate and manage trade & spending budget across channel to ensure optimize return on investment.
6. Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
7. Focus on Volume Generation, Revenue Creation, Demand Fulfillment, and Profitability.
**Qualification (คุณสมบัติ)**:
1. Bachelor s Degree or Master s Degree in Marketing Major.
2. Minimum 5 years of experience from FMCG company with solid background in Category Management and Trade Marketing
3. Commercial skills and knowledge in fields such as Category, Sales, Shopper Marketing, Commercial Finance.
4. Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
5. Interpersonal, negotiation, and compromising skills
6. Strong team player, communication and listening skills
7. Leader, problem-solving skills, coaching and training skills
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