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Trade Marketing Assistant Manager

3 weeks ago


กรงเทพมหานคร, Thailand Suntory Oceania Full time

**Requisition ID**:9161
Job SummaryThe role manages implementation of trade marketing plans and customer activity plans to drive distribution & sales volumeJob Responsibilities**Category / Promotion plan Management**
- Support trade marketing manager to develop Channel Strategy to achieve defined business objectives for all product categories
- Develop channel initiatives that support category growth
- Working closely with key customers to provide category and shopper insights to drive performance
- Support Key account team on customer joint business plan and New product list in

**Marketing / Promotion Communication**
- Identify opportunity and develop trade program to deliver business objective
- Establish communication tools & process summarizing all MU initiatives to the field execution team after aligning with Marketing team
- Develop sell in decks, POS material, customer specific mechanics, and premiums if required for each type of activity by working closely with Category Development Team
- Develop and delivery of new product development (NPD) plans
- Work with sales team to ensure effective of trade program execution and POSM utilization in keeping with the KPIs and activity plan
- Define and leverage channel insight, competitor update & channel opportunity into trade program plan and execution
- Manage agencies for any locally required support material in line with the agreed brand plans

**Financial Control**
- Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget
- To ensure compliance with all regulatory systems of the company
Skills and Experience- Bachelor’s or Master’s degree in marketing or business administration
- At least 3 years of trade marketing experience
- Strong analytical skills & leadership skills
- Executive maturity and strong influencing skill
- Fluent English skills