Head of Commercial
5 months ago
Develop strategies and plans to adjust to the market situation in real time
- Manage and motivate a team to increase sales and ensure efficiency
- Manage manpower planning and cost efficiency
- Monitor store performance by comparing actual results with plans and forecasts
- Conduct business studies on past and future comparative performance to identify trends and forecast models. Also, advise recommended actions to a Retail/Area Manager for improving sales and service excellence at Ravipa's store.
- Oversee and ensure compliance of all staff with established company policies.
- Oversee inventory management and ensure that products are stocked in appropriate quantities.
- Communicate and align company standards to ensure efficiency, such as product display and in-store media.
- Design and develop programs to uplift the qualitative and service/sales skills of sales advisor staff
- Identify and research potential areas / events for new store opening
- Plan and monitor boutique setups, including refurbishments, renovations, repair shops, and any other related issues.
Customer Relationship Management (CRM):
- Lead and manage CRM strategies across the company to encourage customer retention and customer loyalty
- Make decisions on the CRM platform structure to ensure effective work and capture all required information at key points in the customer life cycle
- Develop loyalty program calendar and work with execution partner to deploy marketing campaigns, initiatives, and events to increase member acquisition
- Contribute to the development and execution of CRM and sales strategies (online) aligned with commercial ambitions, aiming to optimize customers engagement and enhance the sales team experience
- Develop and maintain client relationships including VIP customer
- Take care and advise subordinates to ensure effective performance and promotion preparation
Social & E-Commerce:
- Lead social and e-commerce sales funnel analysis and develop actionable insights
- Develop category/brands trade plan and prioritize campaign level for each platform to drive commercial performance to achieve target
- Create campaign mechanic and promotional scheme that fit with platforms insight
- Manage and collaborate with cross-functional teams, including product management and operations
- Manage and monitor online inventory stock
Corporate and International Sales:
- Partnering with international corporate to execute business opportunities, such as global markets, exhibitions, events, or official stores
- Foster and maintain strong relationships with key individuals in customer accounts and strategic marketing partners
- Optimise operational efficiency, including strategic reviews of territory warehousing and distribution
- Manage accounts of existing clients base for upsell & cross sell opportunities
Qualification:
- Bachelor/Masters in Marketing/Business Management or related fields
- At least 12 years work experience in Sales / Retail / Business development or relevant fields
- Experience in handling retail stores operations
- Experience in handling social and e-commerce platform
- Good interpersonal and communications skills
- Excellent project and time management skill
- Strong leadership skills and supervise experienced
- Good command in English
- Be able to work in Bangkok and Up-country
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