Category Development Manager

3 weeks ago

กรงเทพมหานคร, Thailand Nestle Full time

Pets are our passion, safety is our promise and progress is our pledge. We work smarter, not harder. As a result, we’re widely known as a ‘Best Place to Work’. We make some of the world's most popular and trusted food brands and are committed to advancing the science, health and food products for pets.

**POSITION SNAPSHOT**

Location: Bangkok, Pathumwan

Company: Nestlé

Business Unit/Division: Nestlé Purina Petcare

Full-time

Bachelor’s degree in Marketing

Minimum 5+ years commercial experience (previous experience in Mktg & Sales senior roles) with at least 3 years working within ecommerce business or channel

Strong Thai & English communication skill is a must

**A DAY IN THE LIFE...**
- To define, build and lead the implementation of the e-commerce channel strategies which will position Purina ahead of the competitors.
- Localize and execute ecom channel strategies succesfully by e-customer type (e.g. B&M, Pure Player Generalist or Petcare Specialist) based on local consumer, shopper and customer insights.
- Provide clear brand/ product commercialization guidelines to ensure that they are channel relevant, fit for purpose and can be executed through e-comm customers
- Support sales teams in the execution of the e-comm channel plans at customer level.
- Work together with the regional Team to raise portfolio gaps/ opportunities, to provide optimal range and sales coverage while achieving efficient and effective range performance (ICP and longer term e-portfolio and commercial solutions development)
- Orchestrate local cross-functional eCom team (align priorities, projects and shared targets) through OMP and eCouncil, to ensure coordinated execution of central and local eCommerce channel strategies
- Partner with local marketing, communication and shopper teams to integrate e-commerce into their campaigns and assess the best customers to partner with.
- Build promotional guidelines for the channel in collaboration with sales and marketing teams, for impactful market deployment.
- e-comm Data Analysis: share insights & learnings between regional and the TH/ ASEAN team.
Collect local data, monitor e-commerce environment and identify business opportunities
- e-comm Activation: build local e-retail media plans in collaboration with sales/ marketing, as complementary to the overall brand plans, new listings and trade promotions activities.
- Drives the development of e-comm initiatives and tools across ASEAN, become ASEAN's e-Team internal expert reference
- Acts as ASEAN point of contact for e-comm (NPP/ Nestle'), in particular in pilot projects

**ARE YOU A FIT?**
- 5+ years commercial experience (previous experience in Mktg & Sales senior roles) with at least 3 years working within ecommerce business or channel.
- Must understand the external commercial environment via previous customer facing role/or a commercial role within a Customer.Must understand customer needs and the selling process.
- Must be able to engage and lead both internally and externally and be a credible expert.
- People Management skills, Sales and Channel/ Category management understanding applied to e-comm via previous professional experience
- Strong Thai & English communication skill is a must

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