Marketing & Category Development Manager

20 hours ago

กรงเทพมหานคร, Thailand Lotus Bakeries Full time

Thailand

Bangkok

As our new Marketing & Category Development Manager for Area Asia Offices you will further grow our Biscuits & Bakery (Lotus Biscoff) and Lotus Natural Foods business by rolling out the Global Strategy for all relevant brands.In this international role you will work closely together with the local offices and countries in Area Asia, leading and motivating them towards long term sustainable and profitable growth.

**La poste en détail**:

- You align regularly with the local teams to develop and monitor the (execution of the) annual Action Plan, the Marketing Plan and local business plans. You initiate plans to implement the global strategy into the different markets in order to reach annual and mid/long term sustainable growth of our brands.
- You create market insights and track market data, define opportunities to develop and grow the business, define new categories, channel strategy, optimal assortment, distribution, visibility, penetration, pricing. You develop and manage a KPI dashboard with the countries in order to monitor the performance.
- Trade and Consumer communication: You create and maintain up to date stories about all our brands to be shared internal and with customers, distributors or other stakeholders.
- You create compelling sales stories for optimal sell in and development of our B&B and NF brands.
- You ensure that POS and other materials (e.g. giftboxes) are developed in line with the global guidelines and are responsible for the correct implementation of all other direct communication to customers and consumers.
- You are the linking pin between the Global Brands Teams and the countries in Area Asia Offices, regarding Marketing & Category development. You share best practices, create efficient communication flows, set up processes and reporting across the countries to improve efficiency and ways of working in a structured, uniform and standardized way.

**Profil**:

- You have a master degree in economics, marketing or relevant.
- You have 7 -10 years of solid (trade) marketing & category development experience in FMCG, working with A brands in an international context.
- Preferably experience or affinity with biscuits & bakery brands/products and natural foods brands/products
- You know and understand the market, channels, customers as well as consumer and shopper behavior in general and has a fast understanding on how it works in other countries.
- Fluent in English (both verbally and written); Being able to speak Thai and (some) Chinese, Korean and/or Japanese is a plus.
- You are a strong communicator and stakeholder manager.
- You are analytical, fact-oriented with strong problem solving skills.
- Understands the broader picture with an eye for detail.
- You have good people management skills to motivate and develop the team.
- You have an entrepreneurial spirit, high energy level (no 9-5 mentality) and a good sense of humor.
- You are a proactive team player with a hands-on mentality.
- Willingness to travel 25%

**Offre**:
Grasp the opportunity to join an ambitious and driven team with a mix of talents Being part of a fast growing, international company, you will get tons of on-the-job-learning and acquire new insights.

In addition, you will be part of a culture where passion, team spirit and open dialogue are our main drivers.

And of course, on top of that, you can enjoy delicious branded snacks every day

  • Category Manager

    4 weeks ago

    กรุงเทพมหานคร, Thailand L'Oreal Thailand Ltd. Full time

    Develop Category Strategy & Vision by analyzing and translating from category performance, category trends and shopper insight. Lead in updating category performance and developing category trends & shopper insights to translate into category recommendations for both offline and online. Perform pricing & promotion analysis to get key findings and work...

  • Category Manager

    3 days ago

    คลองเตย, กรุงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time

    Trade Marketing. FMCG. Analyze market and category. The job holder will be responsible for all aspects of trade marketing comprising of providing trade/category & channel strategies direction and POP visions/ standards and to ensure excellent execution of all company activities at the Point of Purchase as well as to ensure the alignment and integration of...

  • Category Manager

    3 days ago

    คลองเตย, กรุงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time

    Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans. Provide a channel...

  • Retail Category Manager

    2 days ago

    กรุงเทพมหานคร, Thailand Colgate-Palmolive (Thailand) Co., Ltd., Full time

    Develop & implement activity idea to drive growth category/brand in each Retail Environment. Implement analysis required for category review, by Retail Environment (one-way). Develop Assortment Strategy - by Retail Environment. Develop Placement Strategy - merchandising guideline & planogram, by Retail Environment & by customer. Adapt communication materials...

  • Trade Marketing Manager

    4 days ago

    กรุงเทพมหานคร, Thailand Colgate-Palmolive Full time

    No Relocation Assistance Offered 150768 - Bangkok, Bangkok, Thailand **Position: Trade Marketing Manager (Category & Channel Development)** **Department: Retail Marketing (Trade Marketing)** **Business: FMCG (Brand - Colgate, Protex, Care, Palmolive)** **Location: Klongtoey, Bangkok** - The office is close to Loxley Office & Shell (HQ) - Parking lots...

  • Category Development Manager

    3 days ago

    กรุงเทพมหานคร, Thailand Nestle Full time

    **POSITION SNAPSHOT Location: Bangkok, Pathumwan Company: Nestlé Business Unit/Division: Nestlé Purina Petcare Full-time Bachelor’s degree in Trade Marketing, Category Development, or Channel Development in FMCG is preferable Minimum 5 years of experience in product & brand management Strong Thai & English communication skill is a must **A DAY IN THE...

  • Category Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Shell Full time

    **The Role**: **Where you fit in** You will be responsible for leading category team and managing assigned product of Snack, Dairy, and online delivery mart in Shell Select and Shell Café’ business where the purpose is to lead category team to grow the business of Shell Select, Deli Café or Shell Café. Implement the expansion site on selecting the...

  • Category Management

    2 weeks ago

    กรุงเทพมหานคร, Thailand Shopee Full time

    Department Business Development and Partnerships - LevelExperienced (Team Lead) - LocationThailand - Bangkok The Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the...

  • Assistant Category Manager

    1 week ago

    คลองเตย, กรุงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time

    Manage the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans. Provide a channel...

  • Category Manager

    4 days ago

    กรุงเทพมหานคร, Thailand The Shell Company of Thailand Limited (SCOT) Full time

    Responsible for yearly P&L of responsible category assignment. Implement the expansion site on selecting the right product categories to meet customer demand and mobility solutions in each trade area and do their best to drive business performance of the category for both sales & business value, including right mechanizing, planogram and consumer & trade...

  • Senior Category Development Manager

    6 days ago

    กรุงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time

    **POSITION SNAPSHOT**: Location: Bangkok Company: Nestlé Business Unit/Division: Grocery Sales Full-time Bachelor’s Degree in Marketing or related Minimum 8 years of experience in in Trade Marketing/ Category Development and/or Marketing with Sales experience Good English & Thai communication skill is a must **A DAY IN THE LIFE...**: - Develop and...

  • Category Manager

    6 days ago

    กรุงเทพมหานคร, Thailand The Shell Company of Thailand Limited (SCOT) Full time

    Responsible for yearly P&L of responsible category assignment. To grow Select business transaction counts and basket size via category management and marketing strategies. Integrate Convenience Retail with other businesses in Retail and leverage external partners, generate more captive customers by effective cross promotion programs, online delivery, expand...

  • Category Integrated Media Manager

    4 weeks ago

    กรุงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time

    **POSITION SNAPSHOT** Location: Bangkok, Pathumwan Company: Nestlé Business Unit/Division: Communication Marketing and Services Full-time Bachelor’s degree in Marketing or related field Minimum 5 years experience preferably with end-to-end media strategy and planning (offline-online) Demonstrated successful development and implementation of media/CRM...

  • Category Management and Shopper Insight Cvs

    2 weeks ago

    คลองเตย, กรุงเทพมหานคร, Thailand Pepsico Services Asia Co., Ltd. (Pepsi-Cola) Full time

    Lead category advisor project for CVS by. **Assortment Review**: for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor. Support on Insights Findings for Joint Business Plan Process. **Space Management**: improve share of Space to win Space s Game by leading planogram development. Regularly...

  • Manager, Marketing Campaign Development

    2 days ago

    บึงกุ่ม, กรุงเทพมหานคร, Thailand Lotus's (Ek-Chai Distribution System Co., Ltd.) Full time

    Work closely with Corp Trade Plan to understand Trade Campaign and then develop marketing campaign brief to related partiesExternal: Creative Agencies, Media Agency, Activation Agency and Vendors as Campaign Partners. **Internal**: Corporate Affair, In House Creative, Corporate Trade Plan, Category Trade Plan Category Commercial, Media and Digital and...

  • Category Management Expert, Apac

    1 week ago

    กรุงเทพมหานคร, Thailand NielsenIQ Full time

    Job Description** About the job** NielsenIQ ASO (Assortment & Space Optimization) team provides Assortment & Space optimization processes and software for Retailers and Manufacturers and it provides Category Management workshops, projects and outsourcing solutions to clients. **Responsibilities** - Develop, drive and deliver category management workshops,...

  • Sales Development Representative

    20 hours ago

    กรุงเทพมหานคร, Thailand Pronto Marketing Full time

    Company Description Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 100+ professionals comprising everything from developers, designers, copywriters to project managers,...

  • Category Manager

    2 days ago

    คลองเตย, กรุงเทพมหานคร, Thailand Crea Full time

    **POSITION**:Category Manager (Beauty) **DEPARTMENT**:Commercial **REPORT TO**:Chief Business Officer **ABOUT THE ROLE**: **What CREA can offer your career challenges?** - Strategic - You will lead the Marketing Strategy, leverage the Marketing Budget and having a negotiation power - Work across different Brands - You will work with leading Global & Local...

  • Assistant Category Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Berli Jucker PCL (BJC) Full time

    **ระดับตำแหน่งงาน**: ระดับพนักงาน. **ประเภทการจ้างงาน**: พนักงานประจำ. **บริษัท**: บริษัท เบอร์ลี่ ยุคเกอร์ จำกัด (มหาชน). **สถานที่ทำงาน**:...

  • Sales & Bd-category Manager-electronics

    2 weeks ago

    กรุงเทพมหานคร, Thailand Lazada (Thailand) Co., Ltd. Full time

    Develop and execute category strategies to drive growth and increase market share for assigned product categories within the Alibaba International platform. Manage supplier relationships, negotiating contracts, and ensuring product offerings meet customer needs and align with company goals. Conduct market research and analysis to identify trends, customer...