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Group Category
4 weeks ago
Leading the development of the Rights to Win (RTW) and the Key Strategies of the Categories that the position is responsible to manage.
- Integrating its Categories Strategies with the Brand Plans (KO) and the Key Channels Strategies and Tactical Plans (TNTL). Coordinate their Development and their implementation collaborating with Brand and Trade Marketing Teams in order to achieve business objectives, P&L evolution, KBIs & KPIs based on each Category strategic growth pillars.
- Leading in collaboration with Brand, Trade Marketing team, and New Beverage Development team on the development of NPD, OBPPC, Pack-Price Strategy, and Revenue Growth Strategy and define a roadmap for each one of its Categories.
- Managing the P&L of its categories for the System and for the Bottler.
- Finding the right balance between Brand Strategies and Channel Strategies to their Categories.
- Developing the Yearly, 3-Year and 5-Year Business Plans and Budget for each one of its categories.
- Leading the Category Shopper based Insights, analysis, and competitors’ movement and timely shared with all relevant functions which used as strategic inputs in New Product Development, Brand Plans, Channel Strategy, and Picture of Success Development.
- Being an expert on Trade price and promotion management in order to provide the right Margins for Trade and Wholesalers for the products to win in the market reaching the expected profitability and revenues.
- Working collaboratively with Trade Marketing, Sales and KA Teams in that matter.
- Coaching and supervising Category Mgr, Analyst, Spaceman on making analysis and recommendation to Trade Marketing team.
- Evaluating the competency and KPI performance of HORECA Trade Marketing Team
- according to company scorecard.
- Co-leading the development category Pack-Price Structure, Revenue Growth Strategy and roadmap for the Category.
- Being an expert on trade price and promotion and providing guidelines, frameworks, management in order to provide consultants for Channel and Sales team.
- Monitoring and evaluating trade program effectiveness and spending progress against plan and clearly defined key learning.
- Maintaining regular contact and visit with key customers to support Channel and Sales team to determine and synchronize our brand strategies to customer strategies.
- Coordinating the multi-functional (Channel Mangers, Sales Managers, RTM and Capability Manager, Global and Local Traditional Trade and Indirect customers, KA) teams related to other functions and divisions in order to support and successfully implement Category Strategy and Plans.
- Performing any special assignments that may be requested by Senior Management.
- Developing the Teams and its staff by using the most up-to-date techniques of on-the-job training, coaching, feedback, monitoring of performance, reward & recognition using the available formal tools and any necessary ones in order to achieve higher levels of excellence and performance.
**Qualifications**:
- Bachelor’s Degree on top class institutions in Thailand or abroad preferred. Master’s degree would be preferable. Marketing, BA, Engineering background.
- Over 10 years of working experience in best-in-class FMCG companies.
- Over 7 years of experience in Category Development or Category Management. Additional Experience in Trade Marketing, Consumer Marketing, Sales and/or Key Account Management would be preferable.
- Ability to work with Space Management Program, Nielsen Answer, Dunnhumby, EYC, C-Smart is preferable.
