Trade Marketing Manager
3 weeks ago
เครื่องดื่ม/อาหาร/ภัตตาคาร
วันนี้
- คุณสมบัติพื้นฐาน
- งานประจำ- 5 - 10 ปี- กทม. (หลักสี่)- ปริญญาตรีหรือสูงกว่า- สามารถเจรจาต่อรองได้- หน้าที่และความรับผิดชอบ
- Develop short-term and long-term channel strategies for all categories in the assigned channel
- Drive short term & Long term, Revenue Growth management with growing category through Picture of Success in each assigned channel effectively
- Develop present & future Picture of Success by Channel by category or New Product with understanding of consumer and market trend
- Develop annual ideation, planning & budgeting, production and implementation of alin-storere activities, including point of sales materials and promotions of specific channel to leverage with long term strategies
- Manages the point of sales material (including budget, logistics, distribution, assortment ) : and Communication message by finding the most efficient solutions
- Recommend Profit/Sales story and Influence sales leaders to turn the “profit stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
- Engage and leverage with marketing intelligence resource to read and report results of activities and to provide recommendations and actions in assigned channel
- Manage & Develop plan and supporting to KA customize marketing in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product/package benefits and brand values/equity are properly communicated
- Ensures that the store feedback is taken into account by regularly visiting sales teams, customers and stores.
- Work to adapt the Key Categories and Brands Strategies to each specific account by each channel. Lead the planning, preparation, presentation and implementation of the plans in each account/segment, working in full collaboration with Sales Leaders
- Monitor, track, follow up and take actions to correct the performance of Sales Volume, Revenue and Distribution of each Categories, its brands, flavors and key packages against Budget / BP in all channels/regions.
- Control and Monitor P&L versus Target and recommend investment plan in own channel, and segments, objectives and priorities of each segment following the Category Plan.
- Manage the performance of KBIs and KPIs of each channel, segment, region and total. Focus on Volume Generation, Revenue Creation, Demand Fulfillment, and Profitability.
- Influence the Sales Leaders to achieve the targets of the KBIs and KPIs and set up a routine to review results and actions with them.
- Evaluate and Analyze promotion plan against KPI with recommendation on key success factors with recommendation and improvement plan for future action
- Reflect market change with quick response and provide defensive plan if needed
- คุณสมบัติ
- Bachelor’s degree or Master’s degree in Marketing, BA, or Relevant.
- Over 7 years of working experience in Trade Marketing. Additional Experience in Sales and Key Account is desirable.
- Leadership and Management skills
- Commercial skills and knowledge in fields such as Category, Sales, Shopper Marketing, Commercial Finance
- Skills problem-solving, analysis and presentation.
- Planning and Organization.
- Managerial skills to handle with multiple processes, areas and action plans.
- Good communication skills both in Thai and English
- Analytical skills are required
- Able to travel periodically to Upcountry and to visit customers.
- Able to work in flexible schedule to check initiatives progress
ดูคุณสมบัติเพิ่มเติม
- สวัสดิการ
- Dental insurance
- Life insurance
- Medical insurance
- Performance bonus
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ค่าน้ำมันรถ, ค่าเดินทาง
- ค่าเสื่อมยานพาหนะ
- ทำงานสัปดาห์ละ 5 วัน
- ประกันชีวิต
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- ปรับเงินเดือนประจำปี
- มีเงินเดือนประจำ
- มีโบนัสประจำปี
- เครื่องแบบพนักงาน, ชุดยูนิฟอร์ม
- เงินช่วยเหลือฌาปนกิจ
- เที่ยวประจำปี หรือเลี้ยงประจำปี
- เบี้ยขยัน, ค่าตอบแทนพิเศษ
- โบนัสตามผลงาน
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