Trade Marketing Executive

3 days ago

กรงเทพมหานคร, Thailand Reeracoen Thailand Full time

**Industry**: Trading(Electronics/Semiconductors)
- ** Job Description**:

- 1. Marketing Strategy and Planning:

- Develop and execute marketing strategies and plans aligned with the company's overall objectives and sales targets.
- Conduct market research to identify customer preferences, trends, and opportunities within the modern trade channel.
- Collaborate with cross-functional teams, including sales, product development, and external agencies, to

align marketing efforts with business objectives.
- Define target customer segments, positioning, and messaging to maximize brand impact and

differentiate products in the market.
2. Brand Management and Promotion:

- Manage the overall brand identity and positioning for the company's SmartHome products within the

modern trade channel.
- Develop and implement effective brand promotion strategies, including advertising, in-store

promotions, and digital marketing campaigns.
- Collaborate with creative agencies to develop marketing collaterals, including brochures, point-of-sale

materials, and digital assets.
- Monitor and analyze the effectiveness of marketing campaigns and initiatives, making data-driven

adjustments as needed.
3. Trade Marketing Programs:

- Develop and execute trade marketing programs to support sales efforts and drive product visibility in

modern trade outlets.
- Collaborate with sales teams to understand trade promotion requirements and develop tailored

marketing campaigns for specific retail partners.
- Coordinate with retailers to secure premium shelf space, displays, and other merchandising

opportunities for the company's products.
- Monitor competitor activities and market trends to identify opportunities for differentiation and

improved trade marketing strategies.
4. Market Analysis and Reporting:

- Monitor market trends, competitor activities, and consumer behavior within the modern trade channel.
- Conduct regular market analysis to identify potential opportunities, threats, and customer insights.
- Prepare regular marketing reports, including campaign performance analysis, market share analysis, and

ROI evaluations.
- Provide insights and recommendations to management based on data analysis to drive marketing

effectiveness and business growth.
- ** Requirement**:

- 【Must】
- Bachelor degree in Marketing, Business Administration, or a related field.
- Proven experience in trade marketing, brand management, or marketing management within the SmartHome or

consumer electronics industry.
- At least 4 years of experience with a strong understanding of modern trade operations and the dynamics of the

retail industry.
- ** English Level**: Level 3 - Business Level
- ** Other Language**: Thai, English
- ** Working Hour**: 08.30 ~ 17.00
- ** Holiday**: Sat - Sun
- ** Benefit**:

- Incentives: Currently the position does not have a fixed incentive scheme. This will be developed and aligned to performance.

**Benefits**:

- Medical Aid,
- Social Security,
- Annual Health check-up,
- personal business leave 5 day
- ,Annual Leave 10 day
- Bonus

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