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Measurement Partner, Thailand

1 month ago

กรงเทพมหานคร, Thailand TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact on ourselves, our company, and the communities we serve.
Join us.
About the Team
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

**Responsibilities**:

- Grow the SEA market in terms of core measurement service
- Partner primarily with clients and agencies to provide good measurement that can lead to a better understanding of their performance on the platform
- Identify measurement research opportunities and learning agendas for Key Accounts
- Manage client and agency feedback to ensure their voice is reflected in our product and partnership teams.
- Partner with leadership to provide ongoing Measurement POV's to our global product and measurement peers
- Partner with product and partnership teams to help prioritize the right partnerships for the region
- Implement 1st or 3rd party measurement solutions for Key Accounts with a learning agenda
- Partner with sales and product strategy to up-level internal sales teams on measurement knowledge

**Qualifications**:
**Minimum Qualifications**:

- At least 5+ years of hands-on experience in measurement suppliers/platforms, digital marketing/advertising agencies, large marketing-related organizations, consultancy firms, global research firms, or complex marketing data-driven organizations
- Proven ability at communicating complex data insights and translating data-driven findings into actionable recommendations to senior stakeholders, in a clear and impactful manner
- Possesses strong interpersonal skills and skilled at building consensus and driving alignment among stakeholders with varying perspectives
- Fluency in Thai and English as you will be working with multilingual regional team and clients.

**Preferred Qualifications**:

- Working knowledge of measurement solutions for global accounts is preferred
- Successful examples where past measurement contributions led to behavior change
- Experience with advertising agencies or complex marketing data-driven organizations preferred
- Expertise and experience with holistic measurement solutions including multi-cell testing, experimentation, incrementality testing, attribution, causal and inference analysis

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.