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Assistant Manager, Corporate Marketing
4 weeks ago
**Job Description**:
**Life at Grab**
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
**Get to know the Team**
- We’re looking for a talented and highly-competent team member to join our **Communications & Corporate Marketing team **as we are guardians of the Grab positioning and brand voice; and are responsible for campaigns and initiatives that build corporate reputation and brand affinity in Thailand.
- specifically, **the Communications team **is responsible for telling the Grab story around the world. Whether it's speaking to media and online influencers, policymakers, industry commentators or the wider community, the Communications team is the voice of Grab. We are a strategic partner and solution provider to the multiple business functions in Grab - to help them drive their business objectives. The team ensures that internal and external stakeholders understand and support Grab’s vision and business strategy, including corporate partnerships, new products, partner programs, marketing campaigns and internal programs.
**Get to know the Role**
- Reporting to Grab Thailand’s Head of Communications & Corporate Marketing, this role will be responsible for strategic planning and implementation of corporate reputation management, Public-Private Partnerships projects, and building thought leadership position for Grab Thailand in support of the Company’s long-term vision.
- He/She will be leading and managing the execution of each campaign and activity to ensure corporate brand presence, excellent and smooth coordination, and achieving KPI and target set by the team.
- He/She will also be working closely with relevant functions including Public Affairs, Marketing, PR, Commercial & Partnership, as well as Operations team to make Grab Thailand well loved by key stakeholders, especially the government and the media.
**The Day-to-Day Activities**:
- Support the Head of Communications & Corporate Marketing in developing corporate reputation strategies, planning and implementing Public-Private Partnerships projects, and building thought leadership position for Grab Thailand
- Plan, oversee and execute end-to-end campaigns, projects or initiatives to achieve corporate objectives, as well as manage all touch points effectively
- Collaborate with relevant functions including Public Affairs, Marketing, PR, Commercial & Partnership team to ensure smooth execution of campaigns or initiatives, and deliver the best outcomes
- Develop effective tactical campaigns or initiatives to tackle pressing issues, shaping public perception on certain issues impacting the business operation to ensure a favorable outcome
- Analyze how Grab brand is positioned and perceived among key stakeholders, and come up with ideas or initiatives to build brand love
- Measure and report campaign or project performance, and assess against goals (campaign OKR)
- Plan, manage and track budget and timeline
- Support ad-hoc projects if requested
**The Must-Haves**:
- Bachelor degree with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration.
- 3-5 years of relevant experience in developing and managing integrated marketing strategy and campaigns, brand & marketing communication, PR & corporate reputation management, public or corporate affairs.
- Knowledgeable in social media, IMC, digital marketing
- Experience in event planning and management
- Good writing and story-telling skills Excellent command of Thailand and English (written and spoken)
- Computer literacy, MS-office, G-Docs Editors Suite. Proficiency in Adobe Creative Suite is a plus.
- Goal and results oriented. Learning attitude and solution mindset.
- Collaborative, team player. Effective in engaging and influencing various stakeholders from different functions
**The Nice-to-Haves**:
- Experience in policy communications or public communication campaigns
- Experience in consumer technology sector
- Experience in a fast-growth company and challenging work environment
- Experience working in a MNC, regional/global team or listed company
**Our Commitment**
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.