Field Force Effectiveness Senior Manager Apac

15 hours ago


กรงเทพมหานคร, Thailand Electrolux Full time

Your Role

This role is based in Thailand. As Field Force Effectiveness Manager, you will be fully responsible to set the regional strategy and guidelines for field force management and lead the teams to implement and evaluate the success. You will achieve this with close cooperation and alignment with teams in 15 territories spread across APAC & MEA. This role reports to Retail & Shopper Marketing Director APAC& MEA (also based in Thailand)

A Typical Day

HR RELATIONS

Define the Field Force profile, recruitment criteria & process to ensure we hire the right people to deliver on our business goals.
Review and update the Promoters, Visual Merchandisers, Supervisors job description reflecting all company needs concerning in-store presence (sell out, merchandising, competition sensing, reporting, etc.);
Introduce and manage motivation/ incentive schemes supporting achieving country business goals and ensuring high retention levels;
Develop a new promoter onboarding process and its implementation for all newcomers
Ensure continuous learning and development through alignment with the Training lead on identifying needs, implementing appropriate training plans, and measuring the effectiveness.

CONTROL, OPTIMIZATION, REPORTING

Work with regional lead & teams to drive best-practices in Field Force Management Excellence - demonstrate stepwise improvements in the efficiency and effectiveness of regional sales resources
Conduct Manpower planning annually, monthly, and quarterly using datasets and detailed analysis of the store potential and ROI (return on investment), etc.
Conduct regular performance and root causes analysis (sell out, ROI), report those to all relevant stakeholders, and drive improvement actions. This includes qualitative checks i.e.: mystery shopper researches to drive, next to sales results, best in class consumer experience in stores

OPERATIONS MANAGEMENT

Develop and refresh documentation, checklists, and materials that the field force can use to enhance the sales success rate.
Setting guidelines and evaluating the manpower agencies against an effective operational scorecard.
Sales Incentives - Develop, upgrade and actively manage downstream adoption of Incentives principles by countries and support countries in closing gaps
Actively work with BI (Business Intelligence) to manage the current Dashboard, related internal process
, and regions
Monitor country performance against agreed KPIs, and work with countries and the Region to identify opportunities for improvement
Support the regional team in the preparation and presentation of KPIs to the region and country leadership

Who You Are

For you to succeed in this role, you should be:
You should have a degree in marketing, business, human resources, or related field;
Fluent in English (oral and written)
At least 7 years of experience in Field Force Management, Retail marketing, Retail business management or Trade Marketing with HR Management knowledge is a plus
Experience within a data-driven organization or role
Results-driven
- Maximizing sales, bringing efficiencies, and hitting KPIs are in your DNA
Analytical
- With an eye for detail and the ability to interpret complex data, you can also translate this into meaningful, useful information that informs decision-making and continuous improvement;
Team player
- In this role, cross-functional collaboration is everything, so you should be comfortable in dealing with people with different backgrounds and responsibilities;
Agile-you work with urgency, analyzing and adapting to different situations, quickly understanding changes, and reacting confidently and decisively;
Open-You keep the consumer and customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity, and encouraging open feedback;
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