Brand Manager
7 months ago
**A DAY IN THE LIFE...**
Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nestlé Health Science Full-time Bachelor’s Degree in Marketing
At least 5 years experience in managing a portfolio of nutrition/pharmaceutical brands, products and projects at Nestlé or equivalent pharmarceutical/ nutritional business.
Managed independently under challenging/demanding market environments to achieve and exceed goals
Has had experience of working with cross-functional groups
Has developed and implemented business strategies aimed at increasing brand competitiveness for nhs products
**POSITION SNAPSHOT**:
- Increase brand competitiveness and market shares by managing key brands, products and projects in line with the volume, profit and strategic objectives in the business plan
- Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights so as to strategize and develop quantified and measurable marketing and brand plans.
- Propose, implement and oversee projects that create a clear product positioning and increase market share.
- Manage product portfolio, set pricing strategies and ensure supply chain plans are in line with the brand plan and key targets.
- Understands impact of budget investments on the brand and acts upon it.
- Clearly identify and communicate effectively brand priorities to the Nutrition Field Force, Account Managers, pharmacy agent and distributors.
- Identify and develop opportunities to strengthen positioning, communication or products, using new research findings and Key Opinion Leaders.
- Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team.
- Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with regional/global.
- Manage the brand’s marketing, promotional, product development and budgets
**ARE YOU A FIT?**:
- ** At least 5 years experience in managing a portfolio of nutrition/pharmaceutical brands, products and projects at Nestlé or equivalent pharmarceutical/ nutritional business.**:
- ** Managed independently under challenging/demanding market environments to achieve and exceed goals**:
- ** Has had experience of working with cross-functional groups**:
- ** Has developed and implemented business strategies aimed at increasing brand competitiveness for nhs products**:
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