Senior Brand Manager

6 months ago

กรงเทพมหานคร, Thailand LUXASIA Full time

**Position purpose**:
Reporting to Country Manager, this role is responsible for providing in-depth market, industry, and competitive analysis, planning and coordinating with the Marketing and Sales Team for a product launch or re-launch, defining and implementing innovative product management strategies and marketing programs, and developing marketing and communication plan with the objective of reaching targets, coordinating and following up with agencies, production houses, media, and in-house interiors display to get the best result in time, evaluating marketing strategies and activities of the Company and competitor then presenting a corrective resolution in order to meet company goal, and also working closely with sales team to provide essential information, sales tools, training, and necessary supports.

**Requirements**:
**Key responsibilities**:

- To be a full-fledged “brand” manager of the designated brands and be responsible for P&L and budgets.
- Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).
- Provide leadership direction to the team and strengthen brands’ market presence (after 6 months or earlier).

**Specific Accountabilities**:Numerical Objective**:

- Achievement and accountability for individual brand targets - up to the marketing contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include: retail & wholesale sales analysis by brand, by channel and contribution (%) by SKU.

**Marketing**:

- Develop brand-specific marketing calendar.
- Conceptualize, plan and ensure timely implementation of launches, promotions and brand-specific animations, and consumer events.
- Develop and provide marketing collaterals (i.e. POS displays etc).
- Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability and tracking for the brands’ Advertising & Promotional Expenditure.

**Inventory**:

- Accountability for individual brands’ inventory levels in order to maintain a healthy inventory turnover ratio on each brand.
- Stock forecasting on new and existing products (including GWPs) of the brand responsible.
- Working with internal forecasting teams to develop rolling forecasts in order to manage overall inventory levels.

**Distribution**:

- Work with the national sales team to provide support to garner entry into alternative distribution channels.

**PR**:

- Develop a strong and good working relationship with the media journalists.
- Conceptualize, plan, and implementation of PR launches.
- Conceptualization and implementation of PR kits, releases etc.
- Compilation and valorization of press coverage by brand - especially on key launches and animations.

**Division Management**:

- Provide leadership, guidance, and direction for team members towards building and strengthening internal department structure.

**Others**:

- Able to react to change productively and handle other essential tasks as assigned.
- To have a strong and good working relationship with the principals.
- To have a strong and good working relationship with the Trade.

**Qualifications**:

- Marketing or Sales experience in the beauty industry is required.
- Strong presentation and communication skills
- Marketing type, initiative, dynamic, highly committed and result oriented.
- Experience in marketing budget planning and P&L analytical.
- Pleasant and Mature personality, well-organized and hard-working style
- Good at problem-solving, quick to respond, and able to work outside when needs.
- Excellent, proven interpersonal, verbal, and written communications skills.
- Excellent computer literacy in MS Office (Word, Excel, PowerPoint)
- Fluent in English language skills

**Benefits**:

- Fixed Bonus
- Training & Development
- Group insurance
- Product Allowance
- Annual Leave
- Mental Health Leave Day

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