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Group Brand Manager
4 weeks ago
**LOCATION** Bangkok
**JOB TYPE** Permanent
**REFERENCE** BH-1558
**SALARY** THB180000 - THB200000 per month
**DISCIPLINE** Sales & Marketing
**INDUSTRY**
**POSTED DATE** February 15, 2023
- Job Title: Group Brand Manager
- Company Overview:
- The client is a global food and beverage company with a wide range of products, including a popular brand sold in multiple markets worldwide. Seeking a Group Brand Manager to lead the development and execution of the brand strategy for a brand in Thailand.
- **Job Description**:
- As the Group Brand Manager, you will be responsible for managing the brand strategy for one of brand product in the Thai market. This role will require you to be an expert in brand development, marketing, and communication and have a deep understanding of the market and consumer behaviour. You will work closely with cross-functional teams, including Marketing, Sales, and Research and Development, to drive brand growth and market share in Thailand.
- Key Responsibilities:
- Develop and implement the brand strategy for the product in the Thai market that aligns with the overall business objectives
- Lead the development of marketing campaigns and communication based on research, insight, consumer preferences, market trends, and competitor activity in Thailand to inform the brand strategy
- Work closely with the Marketing team to ensure that the brand consistently performs across all channels in Thailand
- Manage the brand budget and portfolio P&L for the assigned brand and ensure that all activities are effective
- Develop and maintain strong relationships with key stakeholders to ensure smooth brand execution in every aspect
**Requirements**:
- Bachelor's or master’s degree in Marketing or a related field
- Minimum of 8 years of experience in brand management in the food and beverage industry, with experience in the Thai market strongly preferred
- Strong understanding of market research, consumer behaviour, and branding principles
- Experience in developing and executing successful brand campaigns in Thailand
- Ability to manage a team of brand professionals
- Excellent communication and interpersonal skills
- Strong analytical skills and ability to use data to inform decision making
- Ability to work in a fast-paced and dynamic environment
- Please share your updated CV to
The client offers a competitive salary, a comprehensive benefits package, and the opportunity to work with a dynamic and innovative team.
- The company and product names will be disclosed during the interview process to protect the confidentiality.
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