Group Brand Manager

3 weeks ago

กรงเทพมหานคร, Thailand Colgate-Palmolive Full time

No Relocation Assistance Offered
154562 - Bangkok, Bangkok, Thailand

**Group Brand Manager**
**Location: Bangkok, Thailand**

**Group Brand Manager is responsible for**
- ** Developing brand objectives and strategies to ensure that individual brand objectives are in line with the corporate brand strategy and monitors the achievement of objectives.**
- ** Drives brand growth in terms of both shares of market and sales through the monthly monitoring brand performance and initiate the brand solution.**
- ** Coach & Develop team members.**

**Key Responsibilities**
- ** Business planning, business analysis, consumer understanding, retailer understanding, competitive tracking and analysis and development of specific insights.**
- ** Develop a vision and strategies and deliver against the plans. Align and communicate plans with division and local teams.**
- ** Build brand equity and achieve both business objectives and marketing objectives.**
- ** Oversee brand plan both short term and long term. Actively engage in all aspects of Media and 5P’s**
- ** Work effectively with the cross functional team / division team and agencies to develop marketing activities.**
- ** Manage brand P&L profitably, ensure the brand investment is optimized with the effective plan and continually evaluate the plan with the ROI mindset.**
- ** Successfully launch new products agreed in the roadmap.**
- ** Work on conceptualization of New Product Development and work closely with cross functional teams to work on Consumer Journeys and Brand Concepts.**
- ** Leverage Data and trends to derive insights and strengthen the activations and marketing activities.**

**Qualifications**

**Education & Experience**
- ** A proven track record of performance with at least 3 years of increasing marketing responsibility, strong understanding of FMCG consumers and business processes.**
- ** Bachelor Degree in Business or related field (Master is preferred but not mandatory).**
- ** At least 7-8 years working experience in Brand Management from FMCG business.**

**Functional Competencies**
- ** Strong verbal and written communication skills in both English and Thai; ability to communicate in a clear, focused, persuasive manner.**
- ** Strong analytical skills and familiar with external tracking data (i.e. Nielsen Index, Kantar Panel, Brand Health Tracking).**
- ** Strategic Thinking: Developing strategies and proactively responding to consumer/shopper trends, competitive threats, and brand issues and opportunities.**
- ** Consumer Marketing Planning: Building superior marketing bundles and brand/category plans to create and convert consumer interest to purchase.**
- ** Advertising Development: Creative and Media Translating brand positioning and strategy into effective consumer communications and effectively reaching as many target consumers as possible.**
- ** Trade Understanding: Understanding the trade environment and aligning Colgate’s category/brand strategies with customer priorities.**
- ** Brand Concept and Consumer Journeys experience for New Product Development and Innovation assignments.**
- ** Data dexterity and ability to draw insights and make data based decisions.**

**Leadership Competencies**
- ** Strategic business and consumer orientation**
- ** Ability to bring the outside in - leverage external networks well**
- ** Define, articulate and facilitate effective buy in across the organisation**
- ** Ability to influence/interface with different levels of the organizations - leverage internal Colgate-Palmolive networks**
- ** Ability to handle ambiguity**
- ** Thought Leadership - To lead and coach the team and build a culture which is consumer centric, thinks differently**
- ** Bring in a strong ‘ Let’s make this happen’ attitude**
- ** Comfortable with micro details so as to effectively lead the projects**
- ** Personal Influence: Strong communication skills. Builds credibility through expertise and personal presence**
- ** Cross Organizational relationships: Builds collaborative relationships cross functionally to influence strategy and decisions**

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescr

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