Product Marketing Manager

2 months ago

กรงเทพมหานคร, Thailand Zipmex Full time

**The Company**:
Zipmex is one of Asia Pacific’s leading digital assets exchange platforms. We operate in Singapore, Thailand, Indonesia, and Australia. We focus on consumer, retail and institutional investors who want to trade crypto easily and securely. Our mission? To educate, simplify and give unfettered access to the world of crypto, NFTs, and DeFi. To empower millions from Singapore to Sydney, Bangkok to Bali. For us, digital finance is not a dream, it’s a revolution.

**The Team**:
Based in Bangkok, but too many places to list—We are a community of entrepreneurs, economists, engineers, writers, and designers collaborating to build something far more exciting and liberating than traditional banking. Join us and be part of a journey towards something special.

**The Role**:
We are seeking an experienced Product Marketing Manager to join our growing crypto team. In this role, you will be responsible for driving the product positioning, messaging, and communication strategy for our crypto products and services. You will work closely with the Product, Data, Brand and Communication teams to ensure that our products and services are effectively communicated and marketed to our target audiences.

**As a Product Marketing Manager, you will**:

- Develop and execute product marketing plans and go-to-market strategies for our crypto products and services
- Own the customer engagement strategy and funnel optimisation from onboarding to trading, retention and referrals.
- Collaborate with Product Managers to ensure that products meet customer needs and market trends
- Collaborate with Marketing Communications team and internal Creative Agency to bring ideas to life and execute to strategy
- Work closely with Data team to target customers, analyse results and optimise campaigns
- Analyze market trends and customer feedback to inform product development and marketing strategies

**Preferred Qualifications**:

- 5+ years of experience in product marketing, with a focus on technology or financial products
- Strong understanding of the crypto market and industry trends
- Experience developing and executing product marketing plans and go-to-market strategies
- Strong analytical and problem-solving skills
- Excellent written and verbal (English) communication skills
- Strong project management skills and ability to work in a fast-paced environment
- Bachelor's degree in marketing, business, or a related field

**Why work at Zipmex?**

First of all, why not? But also for the following reasons:
**_Do great work. _**

We can talk around it, but at the end of the day this is why we want to hire you. No matter what department you’re in or what your job function is - we need you to be great. We come to work every day to build something we can all be proud of.

**_Hopefully something really great. _**

What is great work? Great work has a purpose: It solves a problem, it creates ways for people to connect. If we win awards for our app or if other people think it’s cool then that’s nice, but that's not why we do it. We do it because it has a real impact in the lives of people, it makes their lives easier, better or just more fun.

**_Do great work in a strong culture. _**

Culture is one of those words. People throw it around a lot. It’s hard to define exactly what it is, but it’s something you feel pretty much straight away. We’re not going to lie, Zipmex isn’t perfect. Like every group of people we have our issues. But we are all dedicated to continuing to improve, and we think that’s a pretty good start.

Can’t wait to meet you,

Zipmex.

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