Vp, Digital Card Products
6 months ago
**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
**About the Department**:
The **Retail **function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.
**Personal Financial Services**
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
**Responsibilities**:
Support the Regional Digital Bank product team in designing and developing the Digital credit card propositions.
- Develop/strengthen product proposition, features/privileges to differentiate in the market
- Ensure remarkable customer experience throughout customer journey with focus on simplicity and digitization
- Promote product feature & brand awareness, and drive credit card utilization through various customer touch points for both ABL and BTL
- Implement and execute marketing plans to drive growth and deliver business target including accounts, spending, and performance of key drivers, P&L
- Identify best practices and map out activities to drive early product activation and usage.
- Work closely with multiple stakeholders across Business, Operations and Technology, Marketing to ensure operational processes are mapped out
- Conduct regular review and able to analyze P&L and credit card business model, market trend to identify business opportunities
- Track and research customer issues/complaints and act independently to resolve them.
**Job Requirements**:
- Bachelor/Master’s degree in Banking, Marketing, Business, or Finance
- At least 3-5 years of experience in any fields related to Banking, Consumer Lending, or Retail Marketing, preferred experience in credit card business
- Strong team player with effective communication, interpersonal skills and work well under pressure
- A wide degree of creativity with analytical, presentation skill, and possess drive and initiative
- Knowledge of digital banking landscape with awareness of emerging innovation
- High Proficiency in MS PowerPoint and Excel
**Be a part of UOB Family**:
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