Consumer Marketing Manager
2 days ago
**Job Summary**:
Responsible for leading the consumer activation strategy and building the annual consumer plans by brand.
**Key Responsibilities**:
- Scope of responsibilities comprising responsibility for the Face & Body portfolios;
- Collaborate with the brand (PMs) and digital teams to execute consumers' tactical plans as planned.
- Creates and owns the Consumer Activation strategy and annual plans for Allergan Aesthetics.
- Identifies consumer insights that shape the strategy and improve Allergan Aesthetics consumer tactical deployment.
- Defines the target consumer audience by brand (segmentation), identifies the related insights, and constructs a plan to reach the identified segments.
- Conducts analysis to quantify the number of consumer treatments and consequent metrics flow in consumer journey (initiation/acquisition, number of treatments, dosage, retention, etc) required to achieve the business goals each year.
- Creates the annual brand consumer activity calendar, which aligns with the business strategy.
- Develops consumer journeys for the responsible portfolio with channel touchpoints for each major campaign and identifies the assets required.
- Works with the digital and comms team to create the annual media plan.
- Ensures the content needs are anticipated in the annual planning process.
- A knowledge leader & mentor, coaching consumer marketing & activation skills in the Aesthetics division
**Skills/Qualifications**:
- Degree holder in Pharmaceutical, Marketing or Business. MBA is a plus.
- Minimum of 2 years of experience at manager level in product and brand marketing (preferably in consumer health, OTC or FMCG)
- Good understanding of pharma & medical device market and related regulations.
- Above the line and below the line marketing experience with in-depth knowledge of digital marketing landscape.
- Be ambitious with team work to drive for success in challenging environment
- Ability of working independently and under pressure
- Strategic thinker with strong communication skills
- Creative, detail-oriented and sensitive to numbers
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