Head of Consumer Marketing Insight

2 weeks ago


บางกะป กรงเทพมหานคร, Thailand Osotspa Co., Ltd. Full time

Lead consumer and business insights.
To define key strategies of specific countries.
Assess business performance for any improvement.
Lead the delivery of objective consumer and business insights and emerging trends that define key strategies of specific country.
Consult with Chief & BU leaders to build deeper understanding of significant business performance and opportunities based on market/ consumer/ customer insights.
Responsible for assessing business performance results and identifies opportunity/ improvement/ potential actions from a consumer standpoint and provides key insights to help craft strategy.
Lead market & consumer insight and identify opportunity to grow OSP business.
Deliver fact-based overall business performance and business trend insights and provide recommendations to fully exploit business capability.
Based upon relevant data, provides clear direction regarding strengths and weaknesses of the brand and defines key threats and challenges.
Identify market whitespace in order to expand business both at category level and multi-national level.
Anticipates client research requirements and develops and communicates short and longer-term plans and processes to best meet information needs.
Be a trusted partner. Provide expertise on market information within the Category / Country.
Adapt new technology for market data solution ie. Social listening, Data analytical model.
Responsible for insight knowledge transfer within organization in order to build consumer-centric culture.
Equip business partners with consumer insight knowledge.
Provide training to cross-functional.
Encourage business partner to work with outside-in mindset.
Encourage knowledge sharing environment.
Build team - consumer/ shopper insight talent identification.
Develop clear role of the function and contribution to OSP business growth.
Together with HCOE, set up career path and people development plan for the team.
Drive team with business objective & business partner mindset.
Implements OSP CMI best practice; recommend MR funnel from Insight to In-Market.
Lead business insight and drive consumer-centric culture.

**Qualifications**:
Bachelor or Master's degree in marketing, Business Management, or other relevant disciplines.
At least 10 years of relevant experience in management level.
Effective and efficient way of communication to team members and others to ensure the success of the business outcomes.
Highly adaptive to fast changing environment.
Effective people management with good interpersonal skills.
Ability to work cross culture and willing to travel.
Fluent in English communication, other languages efficiency would be of advantage.

**Job skills required**: Finance, Management, English, Research



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