Online Activation Manager

1 week ago


กรงเทพมหานคร, Thailand Nestle Full time

**POSITION SNAPSHOT**

Location: Bangkok

Company: Nestlé

Business Unit/Division: Grocery Sales

Full-time

Minimum 3 years experience in digital marketing ideally experienced on search or 2 years in other function such as eCommerce for FMCG business

**A DAY IN THE LIFE...**
- Ensure our Nestle official stores deliver the most delightful shopping experience for target shoppers through the store navigation system, quality of content ( visual & copy writing ) and regular shoppertainment activation in accordance to the online shopping insights maximizing the capability/feature of the platform. Leverage global econtent building blocks to monitor & implement online best practices locally. Develop and execute online activation calendar and measurement framework to optimize and build best in class online activation practices in sync with brands planใ
- Manage campaign deliverables with quality in accordance to eCommerce strategy & activation calendar across eRetailers & in sync with sales plans & brand priorities. Work closely with agency partners, Key accounts, creative designers & marketing teams in ensuring campaigns are activated in sync and on plan.
- Drive eContent building blocks adoption to drive visible improvement of eContent quality & SEO performance on eRetailer by
coordinating with brands, key accounts, agency partners to ensure the products content are most up to date & optimized for search behavior( product images, Titles, descriptions )
- Drive strategic shoppertainment experience to build customer engagement & increase returning visitor to the official stores. ( livestreaming, gamification)
- Own & Manage lower funnel media & marketing activities to accelerate sales on emerging businesses ( C&M, Quick Commerce, International Assortment, Tiktok Shop)

**ARE YOU A FIT?**
- Bachelor or Master's Degree in Business Administration (MBA) or other related fields
- Minimum 3 years of experience in FMCG sales with solid knowledge in Makro or Hypermarket
- Able to use customer data analysis program (ie. Dunnhumby, EYC, B2B, or etc.) is an advantage



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