Manager, Sea Digital Platforms Activation Management

4 weeks ago

กรงเทพมหานคร, Thailand Adidas Full time

Purpose & Overall Relevance for the Organization:
- Support the function and operations, and any relevant projects of SEA eCommerce Digital Partners business. The individual will have an opportunity to champion the online brand plan in all platforms including setting trade calendar for campaigns, price assortment, hero SKU focus, campaign stories, social content planning, and paid media investment. The scope of countries are Thailand, Indonesia, Philippines, Singapore, Malaysia, Vietnam.- Key Responsibilities: Managing SEA eMarketplaces activation.- E-Marketplaces Activation Calendar (30%)
- Convert the brand calendar into operation E-Brand Plan. Create a full view of all activations from BAU, mega/commercial moments, livestreams, etc in partnership with digital partners team. Such calendar would be a subset of the larger SEA eCommerce activation calendar.
- Responsible for campaigns and post-campaign reporting. Evaluate and continuously optimize campaigns / Always-on; share results & knowledge.
- Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.
- Consumer Experience (20%)
- Responsible for managing marketing/data analytics tools for each platform.
- Gatekeep overall brand guidelines on all partner platform eSIS. Ensure all digital activities and campaign integrations are consistent with brand communications theme.
- Leverage learning from own ecosystem to partners and ensure Brand Image’s consistency and standards.
- Consumer Engagement (30%)
- Build and execute the strategy of consumer engagement initiatives such as livestream and other social content to maximize our sales and store following.
- Collaborate with brand & activation teams to build and execute relevant content plans & formats to maximize platform revenue. This includes, but is not limited to developing relevant content that responds to the latest trend in a timely manner.
- Work closely with brand & activation teams to identify and select affiliates/creators/host profile in partnership with the digital partners team.
- Upskill the wider team on social engagement platforms, such as livestream and tiktok shop.
- Marketing Working Budget Management (20%)
- Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI).
- Daily monitoring on platform onsite ads to ensure the implementation of brand’s direction.
- Manage store's affiliation program in marketplace to get the best return.
- Marketing Working Budget tracking and review with key stakeholders.
- Perform administrative work for relevant suppliers/agencies
- Knowledge, Skills and Abilities:
- Minimum 5 years’ experience in managing eCommerce/Marketplace/Social Commerce (Lazada/Shopee/Tiktok Shop) operations
- Minimum 3 years’ experience in brand management/marketing/digital activation
- Substantial and proven experience in marketing budget.
- Strong Operational Digital Marketing profile capable of building detailed activity plans.
- Good analytical skills, understanding eCommerce landscape, building consumer journey
- Great attention to detail
- Fluent in English. Any local SEA language will be a plus
- Ability to challenge status quo and drive continuous improvement.
- Exposure in managing multiple markets will be a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

***
- JOB TITLE:
- Manager, SEA Digital Platforms Activation Management- BRAND:
- LOCATION:
- Bangkok- TEAM:
- Digital- STATE:
- COUNTRY/REGION:
- TH- CONTRACT TYPE:
- Full time- NUMBER:
- 518831- DATE:
- Oct 29, 2024

  • Digital Advertising Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Ampere Digital Full time

    Ampere Digital is seeking a talented and results-driven Digital Advertising Manager (Marketing Manager) to join our dynamic marketing team. As a leading digital marketing company, we strive to stay at the forefront of digital marketing trends and technologies. If you have a passion for creating and executing highly effective digital advertising campaigns and...

  • Marketing Solutions Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Flywheel Digital Full time

    About Us Flywheel SEA (formerly known as Intrepid Group) Ascential Group With more than 2,000 employees across five continents, Ascential combines local expertise with a global footprint for clients in over 120 countries. Ascential is headquartered in the UK and listed on the London Stock Exchange. **The Role** We are looking for a Marketing Solutions...

  • Digital Project Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Job openings for foreigners (with experience working with Thai clients) and Thai Are you looking for a new challenge to grow with a fast-growing dynamic digital growth agency where you can grow with? Are you eager to learn & looking to drive online growth for our clients? We are looking for a very motivated and engaged colleague, who likes to work in a...

  • Digital Account

    2 months ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Job openings for foreigners and Thai Are you looking for a new challenge to grow with a fast-growing dynamic digital growth agency where you can grow with? Are you eager to learn & looking to drive online growth for our clients? We are looking for a very motivated and engaged colleague, who likes to work in a fast-moving and dynamic industry of Digital...

  • Digital Account

    5 months ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Job openings for foreigners and Thai Are you looking for a new challenge to grow with a fast-growing dynamic digital growth agency where you can grow with? Are you eager to learn & looking to drive online growth for our clients? We are looking for a very motivated and engaged colleague, who likes to work in a fast-moving and dynamic industry of Digital...

  • Digital Platforms Operations Manager

    7 months ago

    กรุงเทพมหานคร, Thailand Vinarco Full time

    Job Description: Our client, a leader in the downstream sector of the oil and gas industry and a specialist in retail gas stations in Thailand, is seeking a qualified individual for the position of Digital Platforms Operations Manager. - Supervise various digital systems utilized within our organization, encompassing sales, customer loyalty, payments,...

  • Holdings HR Manager

    2 months ago

    กรุงเทพมหานคร, Thailand Atlas Copco (Thailand) Limited Full time

    **Holdings HR Manager - SEA**: - Functional area: Human Resources- Country: Thailand- City: Wellgrow, Bangkok- Company name: Atlas Copco (Thailand) Limited- Date of posting: Sep 23, 2024 Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means...

  • Senior Key Account Management

    5 months ago

    กรุงเทพมหานคร, Thailand Flywheel Digital Full time

    **About Us** Flywheel SEA (formerly known as Intrepid Group) Ascential Group With more than 2,000 employees across five continents, Ascential combines local expertise with a global footprint for clients in over 120 countries. Ascential is headquartered in the UK and listed on the London Stock Exchange. The role: As a Key Account Manager, you will be...

  • Digital Growth Account Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Are you ready to excel in a fast-paced, digital-first environment and contribute to innovative projects that drive online growth? Join Hy-Digital, a rapidly expanding digital growth agency, as our **Digital Solutions Account Manager / Project Lead**. You'll take the reins in managing client relationships across a dynamic portfolio spanning hospitality,...

  • Junior Key Account Management

    5 months ago

    กรุงเทพมหานคร, Thailand Flywheel Digital Full time

    **About Us** Flywheel SEA (formerly known as Intrepid Group) Ascential Group With more than 2,000 employees across five continents, Ascential combines local expertise with a global footprint for clients in over 120 countries. Ascential is headquartered in the UK and listed on the London Stock Exchange. The role: As a Key Account Manager, you will be...

  • Manager, Platforms

    6 months ago

    กรุงเทพมหานคร, Thailand Jobs for Humanity Full time

    Company Description Company Name: Nielsen **Job Description**: At Nielsen, we believe that career growth is a partnership. We value your success and will support you every step of the way. Join our community of 14,000 associates and embark on a journey to continuously improve. ABOUT THE ROLE As a member of our team, reporting to the Regional Managing...

  • Digital Marketing Executive

    5 months ago

    กรุงเทพมหานคร, Thailand Creative Management Organization (CMO) Full time

    Key accountabilities: **Key accountabilities**: 1. Oversees digital marketing efforts within a digital marketing department 2. Monitors, motivates and oversees a digital marketing team by developing solutions & goals to improve digital marketing tactics and processes 3. Creates digital marketing strategies to enhance a company’s online presence of products...

  • Tiktok Shop

    6 months ago

    กรุงเทพมหานคร, Thailand TikTok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Beauty & Wellbeing Marketing Manager Sea

    5 months ago

    กรุงเทพมหานคร, Thailand Unilever Full time

    Role: B&W Marketing Manager SEA Location: Thailand Line Manager : Anna Mangilin Lead SEA marketing operations of: - Innovation Governance: including governance process, project evaluation, and data hygiene management. - Marketing capability: partnering with cross functional teams to create a capability building activities for SEA team including annual...

  • Digital Marketing Intern

    5 months ago

    กรุงเทพมหานคร, Thailand Glow Digital Full time

    **About Us** We are a growing digital marketing agency based in Bangkok. We are now looking for a highly motivated Digital Marketing Intern to join our agency. **About You** - Fluent in Thai with good writing skills - Strong verbal and written communication in English - Problem solver with great attention to detail - Good knowledge of digital tools and...

  • Account Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Hy Digital Full time

    Are you looking for a new challenge to grow with a fast-growing dynamic digital growth agency where you can grow with? Are you eager to learn & looking to drive online growth for our clients? We are looking for a very motivated and engaged colleague, who likes to work in a fast-moving and dynamic industry of Digital Marketing & transformation. We are a...

  • Digital Marketing Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Sony Music Careers - Asia & Middle East Full time

    As a Digital Marketing Manager, you are responsible to develop full scope digital marketing plans and digital advertisement strategy across all social media platforms and an overall digital creative vision for established and emerging Music artists. You will coordinate social media, content development, streaming marketing, digital advertising & CRM...

  • Brand Platform Manager

    5 months ago

    กรุงเทพมหานคร, Thailand L'Oreal Full time

    **Who are we?** ***At L’Oréal, there is never a dull day, the beauty lies in the freedom to go beyond with our empowering entrepreneurial culture. We take pride in developing young talents who have the passion and ambition to make an impact in the **beauty industry**. **Join us on our mission to: Create the beauty that moves the world.** Being part of...

  • Digital Marketing Manager

    2 months ago

    กรุงเทพมหานคร, Thailand Schneider (Thailand) Limited Full time

    Plan and execute all Digital marketing including SEO/SEM, Marketing database, social media, display advertising campaign and on-site media. Design, Build and maintain our social media presence and leverage all digital asset with Marketing team. Measure on report Performance of all digital marketing campaigns and asset against goals (ROI and KPIs). Identify...

  • Digital Marketing Manager Trade Sea

    5 months ago

    ปทุมวัน, กรุงเทพมหานคร, Thailand BayWa r.e. Full time

    BayWa r.e.- 93/1 GPF Witthayu Towers, Witthayu Road, Lumpini, Pathumwan- Work experience- Marketing, Communication, PR- Fulltime- BayWa r.e. is the home for change makers. We r.e.think energy - how it is produced, stored and can be best used to enable the global renewable energy transition that is essential to the future of our planet. At BayWa r.e. we...