Consumer Data Activation Manager

2 months ago

กรงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time

**POSITION SNAPSHOT**

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Communication Marketing and Services Full-time Bachelor’s degree in Marketing or related field
Minimum 5 years experience preferably with end-to-end media strategy and planning (offline-online)
Demonstrated successful development and implementation of media/CRM activities, preferably for FMCG brands
Strong Thai & English communication skill is a must

**A DAY IN THE LIFE...**

This role will work closely with the Category Integrated media managers, brand teams, market's data analyst, local, regional and global IT teams to (1) build a first in class data integration structure, (2) develop and execute robust data and CRM activities leveraging and mapping anonymous data signals with 1st, 2nd and 3rd party data sources, (3) build and lead data partnerships to enhance and accelerate current data acquisition and quality, and develop a scalable data measurement framework.

This role requires an expert level of data activation, measurement, strong technological prowess, and highly effective communication skills, with an entrepreneurial spirit to pioneer new courses and impact to the company..- A. Lead Data Activation Strategy

Lead market's data activation strategy and leverage multiple technologies and data sources to develop and deliver holistic data activations plans to Brand and business teams, working cross-functionally on campaign analytics, measurement and multi touch attribution where applicable.
- B. Lead Data Partnerships - by developing campaigns and orchestrating them
- Lead data partnerships and technology plans by collaborating and leveraging global/local partnerships, eRetail partnerships, technology tools and solutions to ensure brand objectives are met. Work closely with the Integrated Media Managers and BUs to develop integrated data activation campaigns as part of the integrtaed media plan in line with brand priorities.
- C. Hosting, Developing Strategies and act as a consult for driving the usage of digital and analytics tools

Function as the platform owner of multiple digital and analytics tools - serving as a consultant to brands, agencies, and technology staff, with respect to improving the efficiency and functionality of the analytics implementation across the entire consumer lifecycle. Work closely with Data Analyst to analyze and present digital media and data insights to internal and external partners in order to assist with performance optimization recommendations, as well as evaluate overall campaign KPI performance. Working closely with Legal and IT team to ensure all marketing data collection andconsumer data activation practices are aligned with Thai PDPA regulation.

Stay current on the latest tools and industry developments across digital marketing analytics as well as the various digital media channels, and provide strategic recommendations when appropriate.

Strategizing and delivering data driven personalization initiatives by configuring technology and data integrations. Support in driving key innovations with partners (alpha & beta innovations) in collaboration with the media agencies to drive PCE (personalized consumer experiences) and deliver engaging experiences targeting on-line user journey and develop impactful media strategies to deliver the desired KPIs.
- Ensure first party data capture strategy is embedded to start building and activating Nestlé's marketing and ad technology stacks.
- D. Capability Building

'Develop category capability building programs to transfer the knowledge from the team to the category and to drive Integrated media excellence within the category, leveraging internal and external capability building programs.

**ARE YOU A FIT?**
- Minimum 5+ years experience in digital marketing, CRM and data activation
- Demonstrated successful development and implementation of digital activities, preferably for FMCG brands
- Experience in working cross functionally and inspiring and evangelizing digital and data activation
- Preferably experienced in working, interacting with above-the-market team
- Strong analytical, conceptual and problem solving skills
- Strong project and change management as well as implementation skills
- Sound knowledge of digital media including SEO/SEM, display, native, social, in app media, video, creative optimization, measurement
- Strong technical knowledge and understanding of digital tools and solutions (Salesforce, DMP, CIAM, CMT, Google Analytics, Brightedge)

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