Senior Brand Manager
3 days ago
**A DAY IN THE LIFE...**
Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Coffee and Creamer
Full-time
Bachelor’s Degree in Marketing
Minimum 5 years experience in marketing, Digital Marketing which may include some years in other function ideally in sales/Trade equivalent FMCG.
Full understanding of key drivers of brand/product P&L and how to action them.
Experience in managing external agencies /Good command in English & Thai.
**POSITION SNAPSHOT**:
Owning the generation and execution of robust brand plans, successfully harnessing cross functional input and influencing key stakeholders.
- Know your consumer deeply: Develops and maintains Consumer Portrait, Consumer Insight and Consumer Engagement Funnel for his/her brands. Activates the usage of each to inform strategy, plan, and execution at all levels. Identifies and participates in the consumer connect activities to know the consumer target more deeply every year.
- Create Engaging Brand Experiences : Owns Brand Engaging Pilot and the communication plan (Budget, Brief and Execution). Responsible for gaining all final communication material. Works effectively with all Communication Agencies. Ensures all Touchpoints have been evaluated and that learnings are being effectively utilized.
- Inspire with Brand Vision and Essence: Develops the Brand Vision and ensuring alignment of all communication with the Brand Essence. Responsible for the development of the Brand Essence.
- Win with shoppers : Responsible for ensuring that the customer and channel plan will allow the brand to win with shoppers. Ensures the alignment of the brand plan in ICP with customer and channel plan.
- Plan and execute flawlessly : Responsible for the flawless execution (on time, on budget with the high level quality) of the Brand plan and.
**ARE YOU A FIT?**:
- Bachelor’s Degree in Marketing
- Minimum 5 years experience in marketing, which may include some years in other function ideally in sales/trade equivalent FMCG.
- Full understanding of key drivers of brand/product P&L and how to action them.
- Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams to ensure execution of ICP for their brand.
- Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
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