E-commerce - Product Marketing Manager New

4 days ago

กรงเทพมหานคร, Thailand LINE Plus corporation Full time

**Department**: E-Commerce

**Team**: Merchant Development

At the LINE E-Commerce Team, our mission is to create freedom of entrepreneurship by empowering independent entrepreneurs and our LINE users to meet, interact, form deep connections, and make transactions through the power and scale of social commerce. We create new, differentiated social commerce services that solve local user needs while leveraging and working with global teams and technologies. As you will be part of the founding team, you will be expected to be quick to change, adapt and learn quickly according to the fast-moving market needs, and enjoy the challenge of launching, scaling, and improving new services at a nationwide scale and going through all the ups and downs that come with it.

As a Product Marketing Manager of LINE E-Commerce Team, you will have the opportunity to drive marketing strategies and executions for LINE SHOPPING sets of products and features to communicate with sellers who are independent SMEs, entrepreneurs, and brands on how our differentiated social commerce selling helps accelerate a scalable and sustainable seller growth

You will be responsible for defining our positioning, messaging, and adoption for sets of products and features such as Advertising, Affiliate Marketing, LIVE Commerce, Gifting, Coupon, etc. You will create compelling content to help sellers understand the use cases and value proposition, and integrate this content throughout seller journey to drive product and feature adoption.

You will also work with the Product Owner teams responsible for product and feature launches to ensure that the product and feature releases are successful.

**Responsibilities**
- Collaborate with Product Owner teams to define key functionalityand key benefits for upcoming product and feature launches into product marketing messages
- Work with Marketing team to develop detailed communication strategies, craft compelling audience-specific messages, media plans, and creative briefs to prepare for new product and feature launches
- Partner with the seller-facing teams including Seller Acquisition & Incubation team, Seller Training team, Seller Support team and other key stakeholders to align that communication activities can reach target audiences effectively and to ensure they are well supported in influencing sellers to adopt the product and features
- Develop and publish effective education content and materials such as website blogs, presentations, and videos to educate the key benefits and provide a how-to guide related to new product and feature launches to internal and external audiences that helps accelerate product and feature adoptions
- Evaluate the success of new product and feature releases by working with Product Owner team to track and report the product and feature adoption
- Continuously grow an adoption rate among sets of launched product and features in a scalable way by working with related teams to map them into a structured seller incubation and education program targeted to both existing and new sellers
- Create a feedback loop with the seller-facing team to gather their perspective for the seller experience in adopting the product and features to identify gaps and improvement areas in adoption

**Basic Qualifications**
- Bachelor’s degree in any related field
- 5+ years of working experience in Product Marketing, Product Management, or General Marketing fields
- Demonstrated ability in crafting positioning and marketing content
- Ability to think strategically and execute methodically, along with adeptness at making data-driven decisions
- Self-motivated with a strong “CAN-DO” attitude, result-oriented, and team player
- Proven ability to thrive in an ambiguous and constantly changing environment
- Ability to work under pressure with tight timelines and limited resources

**Preferred Qualifications**
- Prior experience in launching and growing innovative products
- Strong understanding of e-commerce landscape and its ecosystem

**Location**

LINE Thailand Head Office, Gaysorn Tower, Bangkok

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