Trade Marketing Assistant Manager

3 weeks ago


หวยขวาง กรงเทพมหานคร, Thailand Thai Beverage PCL Full time

Leads development of insights-driven channel & category key findings, an input for Channel and Category Strategy.
Develop Channel Strategy based on 4P s (Work closely with Sales team to translate Category plan into Customer plan).
Understand Consumer and Shopper and Customer to maximize P&L in channel.
Support Category / Business Review and JBP with customer by integrating Category plan into customer plan.
Allocate and manage trade & spending budget across channel to ensure optimize return on investment.
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing.
Focus on Volume Generation, Revenue Creation, Demand Fulfillment, and Profitability.
Bachelor s Degree or Master s Degree in Marketing Major.
Minimum 5 years of experience from FMCG company with solid background in Category Management and Trade Marketing.
Commercial skills and knowledge in fields such as Category, Sales, Shopper Marketing, Commercial Finance.
Good analytical, be creative, initiative, pro-active, self-motivated and self-starter.
Interpersonal, negotiation, and compromising skills.
Strong team player, communication and listening skills.
Leader, problem-solving skills, coaching and training skills.
ประสบการณ์ที่จำเป็น.
5 ปี.
ระดับตำแหน่งงาน.
ระดับหัวหน้างาน.
เงินเดือน.
สามารถต่อรองได้.
สายงาน.
การตลาด / โฆษณา.
กลยุทธ์ / วางแผน.
การจัดการ.
ประเภทงาน.
งานประจำ.
เกี่ยวกับบริษัท
**จำนวนพนักงาน**: 50000 คน.
**ประเภทบริษัท**: อาหารและเครื่องดื่ม / บริการจัดเลี้ยง.
**ที่ตั้งบริษัท**: กรุงเทพ.
**ก่อตั้งเมื่อปี**: 2003.
**คะแนน**: 4/5.
บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน) ("ไทยเบฟ") ก่อตั้งขึ้นในประเทศไทยในปี 2546 โดยมีจุดประสงค์เพื่อรวมกิจการที่เกี่ยวข้องกับธุรกิจเบียร์และสุราชั้นนำของไทยที่เป็นของผู้ถือหุ้นและผู้ร่วมทุนรายอื่นๆ เข้ามาเป็นกลุ่มบริษัท ต่อมาในปี 2549 ไทยเบฟได้จดทะเบียนในตลาดหลักทรัพย์สิงคโปร์ ("SGX") ภายหลังจากจดทะเบียนในตลาดหลักทรัพย์สิงคโปร์ ไทยเบฟได้ขยายขอบเขตธุรกิจจากเครื่องดื่มแอลกอฮอล์ไปสู่ธุรกิจเครื่องดื่มไม่มีแอลกอฮอล์และอาหาร เพื่อเพิ่มความหลากหลายของสินค้าเพิ่มประสิทธิผลในช่องทางการกระจายสินค้ารวมถึงกระจายความเสี่ยงของกิจการ ปัจจุบันไทยเบฟไม่เพียงแต่เป็นผู้ผลิตเครื่องดื่มชั้นนำในประเทศไทย แต่ยังเป็นผู้ผลิตที่ใหญ่ที่สุดรายหนึ่งในเอเชียอีกด้วย โดยแบ่งธุรกิจออกเป็น 4 สายธุรกิจ ได้แก่ สุรา เบียร์ เครื่องดื่มไม่มีแอลกอฮอล์ และอาหาร.
**ร่วมงานกับเรา**: Limitless Opportunities. We believe. in human potentials for greatness We believe. challenges make people grow We believe. by developing others, we grow ourselves Career: ThaiBev offers the opportunities to reach your highest potentials Because we believe in everyone's potentials, ThaiBev offers vast opportunities for experiences and learnings. As our businesses continue to expand, we ensure that people too cultivate and achieve their dreams. Connection: ThaiBev offers the opportunities for new relationships and strong networks Because we believe together everyone achieves more, ThaiBev takes great care in fostering relationships within the organization and beyond. We strive to develop



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