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El Cluster Campaigns Lead
2 weeks ago
DepartmentMarketing- LevelExperienced (Team Lead)- LocationThailand - BangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Supervise the Electronics Category Marketing team in the end-to-end management of category campaigns and related initiatives under Electronics category
- Work closely with Commercial team in identifying key segments to push based on platform direction, competitor movements, market research, or user/seller insights in a form of campaigns
- Plan campaign calendar, ideate campaign key selling points, in-app & out-app communication plans, and budget management
- Analyze campaign performance including commercial and traffic metrics. Derive insights to further improve performance
- Initiate new projects to grow the buyer base, commercial performance, or improve user experience of category
**Requirements**:
- 3-5 years of work experience. Experience in e-commerce, campaign marketing, or commercial would be a plus
- Strong problem solving skills; able to analyze issues / identify opportunities and turn it into recommendations
- Strong projects management skills; able to lead and PMO cross-functional projects
- Able to manage a small team and coach team members
- Proficient in Thai and English
- Proactive and can-do attitude
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