Cluster Campaign Management

7 months ago


กรงเทพมหานคร, Thailand Shopee Full time

Department Marketing- LevelEntry Level- LocationThailand - BangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- As a Campaigns Management, you'll lead the conceptualization, development, and execution of marketing campaigns, ensuring timely execution. Collaboration with multiple teams such as social media, Online MKT, Offline MKT, BD, Design, and Operations is essential. You'll analyze campaign performance metrics to enhance commercial and marketing outcomes. Additionally, you'll initiate marketing campaigns and communication plans based on market trends, assortment focus, and competitive analysis to drive long-term cluster performance. Supporting additional projects as requested rounds out your responsibilities, contributing to overall marketing success and growth- Initiate marketing campaigns and communication plans for the Fast Moving Consumer Goods (FMCG) category to drive commercial and traffic growth
- Execute end-to-end process of category campaigns, brand campaigns, and side initiatives of FMCG category
- Collaborate with cross-functional teams in MKT, BD, BI, to deliver the campaigns as planned
- Analyze and evaluate campaign performance including commercial, traffic, and cost effectiveness metrics to improve performance of campaigns and buyer stickiness
- Identify and explore new buyer-facing initiatives to continually drive business impacts

**Requirements**:

- 1-2 years of marketing, campaign management, and business development experience
- Detail-oriented, organized, and can independently manage own tasks
- Strong problem solving and logical thinking skills
- Good communication and presentation skills
- Proactive and can-do attitude; able to work under pressure in a fast-paced environment
- Good command of English


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