Kol Lt Acquisition

2 months ago

กรงเทพมหานคร, Thailand Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationThailand - BangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Be the owner of LT KOL content planning & content creation and communication to promote Shopee KOL branding related to Affiliate via Shopee Affiliate owned channels
- Involve in end-to-end KOL process, including creating strategic acquisition campaigns, communication assets, content creators and briefing to guarantee KOL are following Shopee's best practices
- Define KOL content strategy and establish a content ecosystem that aligns with market preferences and campaigns
- Conceptualise, develop and execute new content ideas and drive continual optimisation of new KOL registration
- Working closely with diverse teams (e.g. Online Marketing team, designers, production, and business developers, etc.) in a fast-pace environment to execute relevant tasks
- Track, monitor and understand content performance through insights and analytics

**Requirements**:

- Bachelor's degree in Marketing, or related fields. Fresh Graduates are welcome
- Having a good network with Influencers / KOLs / Groups / Talents / Club is a plus
- Having experience in eCommerce/ Influencer Marketing/ Content Creation or related industries is a plus
- Required to be as the real content creator and ambassador for Shopee Affiliate Branding ranging from creative content, video editing, ability to be in front of cameras.
- Strong project management skills and ability to be creative operationally and strategically
- Positive working attitude and a strong team player
- Be passionate about social media, influencer marketing, and content creator

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