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Insights Assistant Manager

7 months ago

กรงเทพมหานคร, Thailand LINE Plus corporation Full time

**Department**:Corporate Strategy

**Team**: Insights

**Responsibilities**
- Serve as a thought partner for internal businesses by:

- Interpreting business team's objectives and translating them into effective research design (including qualitative, quantitative, desk research, etc.)
- Helping business teams develop precise hypothesis statements
- Helping distill research into insights that drive/influence business decisions and strategies
- Conduct market research studies (e.g., surveys, focus groups, field work, interviews, etc.) to understand trends/behaviors and competitive movements
- Analyze LINE internal data to pull relevant user behaviors and insights
- Work with strategy and HQ teams on data analysis and insights-based initiatives
- Manage external research agencies to ensure smooth and successful project delivery aligned with internal teams’ expectations
- Monitor progress and manage each research project to ensure that the project is finished on time and achieve the goals set
- Conduct market monitoring/tracking research (quarterly/yearly) and/or ad-hoc secondary research assigned by management by gathering information on consumers, competitors and market conditions
- Develop/launch/review/revise questionnaires and conduct analyses
- Convert complex data and findings into comprehensive formats, such as tables and graphs
- Summarize and share key findings, implications as well as recommendations to key stakeholders
- Collaborate and communicate with service/business teams to standardize the workflow

**Qualifications**
- Bachelor’s or master’s degree in Marketing, Statistics, Business Administration or a related analytical field
- 4-5 years of work experience in consumer insights, market research, and analytics
- Experience using/leveraging various research methods (both qualitative and quantitative) and ability to conduct statistical analysis and work with large data sets
- Proficiency with SPSS, Amos, or other statistical tools (Additional proficiency with Tableau is a plus.)
- Expert proficiency in Microsoft Office (Excel and PowerPoint)
- Strong analytical and structured thinking skills
- Strong presentation and communications skills, both written and verbal
- Strong project management skills coupled with ability to prioritize and juggle multiple projects at the same time
- Team player: Open-minded with a positive attitude and likes to work in an agile way
- Ability to work both independently and as a member of a cross-functional team
- Native proficiency in Thai and professional proficiency in English (both speaking and writing)

**Location**

LINE Thailand Head Office, Gaysorn Tower, Bangkok