Senior Manager, Head of Ses Business Management
5 months ago
Responsible to the business performance of Samsung Experience Stores in all key KPI metrics - Sales of all key products in all segments, Store traffic, Customer satisfaction.
Oversees overall image of the SES stores as well as provide leadership and goal settings.
Ensures compelling visual merchandising presentation standards are achieved and maintained, including identifying and driving sell-out strategies.
Drives planning and execution of visual changes product and customer management for handling and overseeing all the day-to-day processes that are carried out in the stores nationwide.
Manages product inventory, PC salespersons, goods for display, sales target by stores.
Internally coordinate with Merchandising Team for proper in-store merchandising standard, Field Force Team for staff management, Retail Property Team for store renovation, all Account Salespersons for managing inventory level & communication.
Externally coordinate with Dealers for periodic business review to enhance the performance.
Role and Responsibilities Manage daily, weekly & monthly operation & business rhythm of all Samsung Experience Stores (SES) & Samsung Premium Stores (SPS), totaling 100+ stores, nationwide to meet the KPI target on Sales of all devices, tablets, accessories, Traffic to stores, Conversion, Net Promoter Score.
Strategize & execute the business growth plan for Samsung Experience Stores (SES) & Samsung Premium Stores (SPS).
Identify the operation & business & marketing issues of SES & SPS in the store-level basis and execute short-term & long-term action plan to rectify.
Set and operate / maintain standard Samsung Experience Store guideline for all stores.
Set up the monthly/quarterly/yearly sales target for each store.
Strategize and plan all sales, marketing & operation to meet the sales target & other KPIs.
Ensure 100% retail readiness (in-store media & display, staff training, etc.) for the launch of all new products at all stores, complying with the retail guideline at the given timeline.
Ensure perfect retail environment for all the products in SES / SPS according to the Planogram, Merchandising Standard & other retail guidelines.
Ensure smooth O2O (online to offline and vice versa) operation in all SES / SPS stores.
Manage the Samsung staff working in the stores - including PC Salespersons staff & Dealers' staff.
Encourage PC Salespersons to increase sales and serve consumers in a professional manner and contributes.
Set the monthly & quarterly KPI & incentive structure for the staff. Responsible to manage the entire team members to improve the store performance nationwide.
Identify the potential locations for the expansion of Samsung Experience Stores (SES) & Samsung Premium Stores (SPS). Select the right partners / dealers to run new SES & SPS stores.
Efficient manage and communicate the project stages and ensure that shops are set up and maintained in accordance with Global Samsung standards and with appropriate approvals.
Periodically run the business review with all key dealers to both reviewing the historical performance & identifying mutual action plan to grow the business.
Execute the plans and programs of the marketing department with regards to Samsung Experience Stores and interpret and clearly communicate brand messages and programs. Hitch-free execution of Samsung Brand policy and guidelines on Brand Shops.
Coordinate closely with other internal stakeholders - e.g. Sales Team, Merchandising Team, Field Force Team, Retail Property Team, Product Team, to ensure outstanding SES store operation & execution to maximize business outcome.
Reports on SES & SPS sales & marketing key figures to internal stakeholders & Headquarters & Regional Headquarters counterparts.
Manage and closely monitor online information touch-points and media communities that are linked to Samsung with regards to Brand Shop location information, product availability and service points.
Generate and take ownership of target-attracting initiatives within the Samsung Brand shops and other sales points.
Plan and execute program to uplift Samsung & Partners' staff knowledge on product & soft skills.
Research and analyze market trends, competitors, products and stock movement and take appropriate action to maximize revenue.
Ensure that the products and goods which are in store are fully satisfying the needs of customers in term of goods on display, inventory, customer demand forecasting, etc.
Performs other duties as assigned by management /direct supervisor.
Leadership Responsibilities (for managerial position) Manage sales, marketing and operations of Samsung Brand Shops approx. 100+ stores nationwide ensuring SES standards, inventory, target tracking, sell-in and sell-out meet KPI targets and HQ guidelines.
Strong people management & communication skills to drive the success at all stores. Direct and coach team under supervision.
Outstanding business mindset and able to manage and balance all stakeholders both within the company
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