Manager, Ses Marketing

1 week ago

กรงเทพมหานคร, Thailand Samsung Electronics Full time

Position Summary

This position is responsible for marketing strategies, campaigns, and promotions for the retail division. Drive and monitoring sales performance of SAMSUNG Experience Store and strategizing efficient techniques and create initiative marketing to sell products and deliver great services to the customers. She / He leads the retail marketing team in Marketing Campaign, developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. She / He also handle the budget and resource allocation for the project plans and ensure that the outputs meet KPI and deadlines.

Build Samsung Experience Store engagement, amplify flagship products desirability, boost awareness and create traffic via various marketing programs, store activations and holistic communication to reach target customers.

Direct and supervise all the operational functions and responsible for the overall image of the stores as well as provide leadership and goal settings.

Ensure compelling visual merchandising presentation standards are achieved and maintained, including identifying and driving sell -out strategies.

Work closely on a store by store basis to address specific marketing/promotional needs. Monitor troubled stores and recommend programs to elevate them to profitable operations.

Direct communicate to Head Quarter and Regional Head Quarter to share strategic marketing plan, execution plan, sales and KPIs progress, and acquire the guideline in weekly and monthly basis.

Role and Responsibilities
- Responsible for setting mid-long term goal and marketing strategies to enhance sales revenue, growth contribution and ensure best customer experience in stores.
- Execute Retail Marketing in translating Corporate Marketing initiatives into programs for the Retail stores. Drive retail marketing campaign to Samsung Experience Store’s value proposition, interpret, and clearly communicate brand messages and programs.
- Developing and implementing sales & marketing campaigns to provide revenue growth for the retail division.
- Hitch-free execution of Samsung Brand policy and guidelines at the stores.
- Efficient manage and communicate with Store Property & Merchandising team to ensure that shops are set up and maintained in accordance with Global Samsung standards and with appropriate approvals.
- Set KPIs, drive perfect execution, accurate record and sale performance tracking of in-shop activity such promotional activities and Lead in-stores CRM programs, to ensure we achieve business goals.
- Manage and closely monitor all touch-points and media communities that link to Samsung and Samsung Experience Store location information, product availability and service points.
- Effectively monitor the activities of competitors in regards to Samsung products.
- Ensure each loyal shop-owner/Partners enjoys incentives and promotional program benefits allocated by management. Ability to explain and justify customers’ requirements, possible service and adjust needs in layman’s terms.
- Research and analyze market trends, competitors, products and stock movement and take appropriate action to maximize revenue.
- Create Sale Talk, Encourage PC Salespersons to increase sales and serve consumers in a professional manner.
- Review and propose countermeasure plan to uplift in-store customers experience from various researches such as Customer Satisfaction and Mystery Shopping survey.
- Sales data capture, feedbacks on all store activities and timely submission of all reports.
- Performs other duties as assigned by management /direct supervisor.

Leadership Responsibilities (for managerial position)
- Manage and balance all stakeholders within both the company and stores’ owners with a win-win approach.
- Manage, lead and operate all Samsung Experience Store nationwide.
- Lead SES Marketing initiatives, operation function and direct team under supervision.
- Cross-functional collaboration requires

Skills and Qualifications

Qualifications / Key Skills Required:

- Minimum 10 years’ experience for overall retail stores, chain stores, franchise operation management
- Bachelor or Master’s degree in Marketing, Business Administration and Management or related field is preferred.
- Ability to develop strong interpersonal relationships and lead large cross-functional teams and projects to success.
- Flexibility to frequent changes and ability to react quickly.
- Self-starter with high level of initiative and a strong sense of ownership and urgency.
- Direct experience in high traffic and high-volume retail stores management
- Demonstrate ability to improve customer satisfaction and drive customer loyalty
- Strong people management including coaching and mentoring team.
- Mature, proactive, positive thinking with result-driven
- Excellent communication, written and spoken, presentation and well-organized skills both Thai & English
- Strong business acumen, passion for sales and achieve-oriented
-

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