Event Manager

Event Manager's role is to strategically build and develop their live and virtual event portfolios, drive the tactical implementation of these strategies with their show team, and deliver results in line with established OKRs and financial goals.  As the 'face' of their brands, the Event Manager will forge strong relationships with key stakeholders in their assigned industries on the exhibitor, attendee and association partner sides.

They will have responsibility for, and be evaluated against the financial, operational and customer performance and outlook of their events. This will require them to make decisions to deliver a commercially successful and financially viable product for the customer, with a growing market presence, engaged community and outstanding customer experience.

Role Accountability and Duties:

Strategy and growth

• Develop long and short term strategic plans for events – both physical and virtual
• Manage tactical implementation of strategic plans and lead in developing tactics brief
• Deliver on financial, operational and customer oriented-brand objectives (e.g., new business and customer retention, customer satisfaction)
• Build strategies to seize new market opportunities, or grow the brand(s) into adjacent sectors or customer segments (across geographies, platforms, and verticals)
• Support the development of event/product pricing strategies, based on strategic layout of an event space, product bundling options, value-based pricing and commercial drivers
• Support the development of key strategic partnerships and management of association relationships

Excellence and innovation

• Lead the delivery of outstanding customer experience, working with the team to create innovative and interactive experiences at the events
• Drive creative and new ideas to engage customers at and around the events. Prototyping new ideas and innovative approaches.
• Challenge current restrictions in thinking to increase engagement of an event for the customer

Operational leadership

• Manage P&L in collaboration with team managers and Finance
• Provide accurate and timely reporting of OKRs and forecasts
• Provide monthly reports and high-level leadership reports
• Manage collaboration across the business functions of Sales, Marketing, Operations, Finance, IT and Registration
• Responsible for the overall customer experience
• Line management of team managers through regular 1:1's, professional development, and coaching | mentoring
• Monitor team and individual performance against targets, KPIs, and OKRs
• Support on the recruitment and assessment of new hires to the team
• Support where necessary in the annual financial planning and quarterly forecasting meetings reviews

Flawless Execution

• Monitor and manage the day-to-day execution of events across Event, Marketing, Sales, Operations, and more
• Provide guidance in the development of all marketing, experiential, and partner programs
• Help guide the development of all live content and conference programming
• Manage the development and execution of all operationally related programs

Qualifications

• Minimum of 8 years experience leading exhibitions, preferably in B2B sector
• Strategic planning experience
• Experience leading teams and acting as an inspirational leader with charisma and energy
• Ability to develop relationships at senior level and support the management and interaction with of high value customer accounts
• Experience of reporting, budgeting / forecasting
• Experience of building trusted internal relationships and maintaining an open two-way conversation to ensure overall brand (event/product) and business success
• Ability to collaborate with multiple internal stakeholders
• Strong interpersonal skills and public speaking skills