Performance Marketing Specialist

2 weeks ago

Bangkok, Bangkok, Thailand AIRR LABS (THAILAND) CO., LTD. Full time

The Performance Marketing Specialist (Ad Optimization) is responsible for developing digital paid media channel strategy and recommendations. In order to succeed in this role, he/she must have hands-on approach and drive activities associated with the planning and buying for cross-channel campaigns, including paid search, paid social, and programmatic. The Performance Marketing Specialist will focus on seamless campaign execution and reporting in order to deliver KPIs such as traffic, cost effectiveness as per plan.

Key Responsibilities:

  • Maintain a strong understanding of the digital media landscape, the latest products and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.
  • Cultivate an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social.
  • Own digital strategy and day-to-day account needs across various clients in coordination with the Digital Brand
  • Manager and Store Operations Associate, and other internal stakeholders.
  • Together with Digital Brand Manager, ideate on media strategies, tactics, and targeting for media plans,ensuring information is presented in a brand-friendly, digestible format that conveys the key takeaways and insights.
  • Responsible for setting up, optimizing, and managing digital media buys, and other projects and ensuring deliverables are of the highest caliber and free of errors.
  • Execute both site direct and programmatic media buys.

    Manage the media campaign KPI to drive results and performance, and clearly articulate successes and recommendations.
  • Monitor campaign performance and own all programmatic optimizations.

    Provide media recommendations to brand managers and participate in brand facing activities as needed.
  • Recommend new processes or workflow modifications on media strategy and planning to ensure consistent and repeatable processes are used
  • Together with the internal team, ensure high levels of campaign performance, client satisfaction, and retention are delivered.

Requirements:

  • Bachelor's degree
  • Listening and writing skill in English (Speaking is not mandatory but very nice to have)

    Basic Excel: Filters, Sum, Vlookup, (Pivot is a plus)
  • Understanding of digital marketing landscape and basic metrics e.g. understand what "Frequency" means and how to calculate it
  • Experience in setting up ads in either Facebook or Google
  • Experience in Facebook CPAS ads, conversion ads is a plus

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