Performance Specialist
1 week ago
Position: Ads Optimizer / Performance Marketing Specialist
Professional Mom (Thailand) Company Limited | Full-time
Job Summary
We are looking for a highly analytical and performance-driven Ads Optimizer to plan, manage, and optimize advertising campaigns across multiple platforms—including Facebook Ads, Google Ads, TikTok Ads, Shopee Ads, Lazada Ads, and AI-driven tools.
The role focuses on maximizing campaign performance, improving ROAS, and driving sales growth in alignment with company targets while collaborating closely with cross-functional teams.
Responsibilities
- Plan & Manage Online Advertising Campaigns
• Execute and optimize ads across platforms: Facebook Ads, Google Ads, TikTok Ads, YouTube Ads, Line OA, and Marketplace Ads (Shopee & Lazada Sponsored Solutions).
• Utilize AI tools or automation to enhance campaign efficiency.
- Optimize Campaign Performance
• Improve key metrics such as CTR, CPC, ROAS, ROI, and Conversion Rate.
• Continuously refine targeting, bidding strategies, creatives, and budget allocation.
- Marketplace Advertising Management
• Plan advertising strategies for Shopee and Lazada to increase visibility and sales.
• Analyze customer behavior and purchase patterns to optimize outcomes.
- Cross-Team Collaboration
• Work closely with Content, Creative, and Marketplace teams to align campaigns with brand direction and business goals.
- Reporting & Analytics
• Analyze performance using tools such as Google Analytics, Marketplace dashboards, and Social Listening tools.
• Provide actionable insights and recommendations for improvement.
Qualifications
Bachelor's degree in any field
3-5 years of experience in online advertising or marketplace ads (preferred)
Strong understanding of major ad platforms: Facebook Ads Manager, Google Ads, TikTok Ads, Shopee Ads, Lazada Ads
Skilled in data analysis, A/B testing, and campaign optimization
Proficient in Excel, Google Sheets, and marketing analytics tools
Creative, proactive, and eager to learn new technologies
Strong teamwork and cross-functional communication skills
Fresh graduates are welcome training will be provided for candidates genuinely passionate about performance marketing.
**Work LocationVanit Pla
ce Building, Ari (near BTS Ari), Bangkok
**Working HoursMonday –
Friday | 09:00 – 18:00****
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