Performance Specialist

1 week ago


Bangkok, Bangkok, Thailand PROFESSIONAL MOM (THAILAND) CO., LTD. Full time

Position: Ads Optimizer / Performance Marketing Specialist

Professional Mom (Thailand) Company Limited | Full-time

Job Summary

We are looking for a highly analytical and performance-driven Ads Optimizer to plan, manage, and optimize advertising campaigns across multiple platforms—including Facebook Ads, Google Ads, TikTok Ads, Shopee Ads, Lazada Ads, and AI-driven tools.

The role focuses on maximizing campaign performance, improving ROAS, and driving sales growth in alignment with company targets while collaborating closely with cross-functional teams.

Responsibilities

  1. Plan & Manage Online Advertising Campaigns


• Execute and optimize ads across platforms: Facebook Ads, Google Ads, TikTok Ads, YouTube Ads, Line OA, and Marketplace Ads (Shopee & Lazada Sponsored Solutions).


• Utilize AI tools or automation to enhance campaign efficiency.

  1. Optimize Campaign Performance


• Improve key metrics such as CTR, CPC, ROAS, ROI, and Conversion Rate.


• Continuously refine targeting, bidding strategies, creatives, and budget allocation.

  1. Marketplace Advertising Management


• Plan advertising strategies for Shopee and Lazada to increase visibility and sales.


• Analyze customer behavior and purchase patterns to optimize outcomes.

  1. Cross-Team Collaboration


• Work closely with Content, Creative, and Marketplace teams to align campaigns with brand direction and business goals.

  1. Reporting & Analytics


• Analyze performance using tools such as Google Analytics, Marketplace dashboards, and Social Listening tools.


• Provide actionable insights and recommendations for improvement.

Qualifications

  1. Bachelor's degree in any field

  2. 3-5 years of experience in online advertising or marketplace ads (preferred)

  3. Strong understanding of major ad platforms: Facebook Ads Manager, Google Ads, TikTok Ads, Shopee Ads, Lazada Ads

  4. Skilled in data analysis, A/B testing, and campaign optimization

  5. Proficient in Excel, Google Sheets, and marketing analytics tools

  6. Creative, proactive, and eager to learn new technologies

  7. Strong teamwork and cross-functional communication skills

  8. Fresh graduates are welcome training will be provided for candidates genuinely passionate about performance marketing.


**Work LocationVanit Pla

ce Building, Ari (near BTS Ari), Bangkok


**Working HoursMonday –

Friday | 09:00 – 18:00****



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