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Performance Marketing Manager

3 weeks ago

Bangkok, Bangkok, Thailand PalFish Thailand Full time

About the Role

We're looking for an
Online Growth Marketing Manager
(Performance Marketing Manager )
with deep expertise in digital advertising and campaign optimization. In this role, you'll lead a team of Ads Optimization managing a significant online ad spend across platforms (Meta, TikTok, Google, etc.) to drive growth and efficiency.
your focus will be on high‑level ads strategy, spend optimization, and performance management
.

If you're passionate about building a high‑performing ad engine and leading a team of seasoned specialists, this role is for you.

Key Responsibilities

  • Lead & Develop Ads Team:
    Lead, coach, and support senior Ads Optimization, ensuring campaign excellence and efficiency.
  • Campaign Optimization:
    Plan, launch, and optimize online advertising campaigns across platforms (Meta, TikTok, Google) with a focus on maximizing ROAS, reducing CAC, and achieving growth targets.
  • Budget Management:
    Oversee a significant online advertising spend, ensuring effective allocation and accountability.
  • Cross‑Team Collaboration:
    Guide Chat Engagement and Creative Design teams to support ad campaign performance and optimize lead conversion.
  • Analytics & Insights:
    Monitor campaign performance and spend efficiency, providing actionable insights and recommendations for growth.
  • Strategy Development:
    Build long‑term online growth strategies aligned with overall business objectives.

Qualifications

  • At least
    5 years
    of experience in digital marketing or performance advertising, with a strong focus on campaign optimization and ad spend management.
  • Skilled in managing senior digital marketing professionals (senior ads optimization staff or equivalent).
  • In‑depth knowledge of digital advertising platforms (Meta, TikTok, Google) and best practices for lead generation, conversion, and growth.
  • Strong analytical mindset with advanced proficiency in campaign analytics, optimization, and performance measurement.
  • Excellent communication and collaboration skills (both Thai and English), with the ability to align stakeholders and drive cross‑team collaboration.
  • Proactive, results‑oriented, and comfortable working in a fast‑paced environment.

Why Join Us?

  • Lead a highly skilled ads optimization team and build a best‑in‑class online growth engine.
  • Play a pivotal role in shaping the company's online advertising and growth strategies.
  • Competitive salary and benefits, with significant exposure to senior management and long‑term business planning.
  • Be part of a passionate, collaborative, and results‑driven team.