Assistant Customer Marketing Manager

2 weeks ago


Khlong Toei, Bangkok, Thailand PepsiCo International Full time ฿1,200,000 - ฿3,600,000 per year

Overview

๏     Partner with Customer Marketing Manager. to develop strategic Channel Plan, i.e. AOP and

lead strategy for channel growth & opportunity

  • Execute and implement Go-To-Market (GTM) Plan & integrated Marketing plan (on existing & new products of assigned products' portfolio), in alignment with sales and marketing functions

๏     Lead Category-Management project for top 2 global accounts (Tesco, Big-C)

  • Develop and control the annual trade promotion budget via A&M TMK, and CCR TMK
  • Explore new business opportunity on growing assigned products' portfolio & category Representing Customer Marketing team, to lead & manage FE team on a continuous development to win-on-ground.
  • Develop people capability "In-store Management Administrator"
  • Leading on being assigned projects, e.g. Idea-generation Workshop for Super/Hyper shopper, etc.

Responsibilities

Business Results:

  • Annual Volume Objective
  • GTM Plan across all categories (Super/Hyper)
  • Brand-Champion (as per assigned brands)
  • Integrated trade marketing calendar
  • Cost (TM & TM process)
  • Continuous improve shopper-penetration for Super/Hyper
  • Lead Category-Management project
  • Define & develop "Small Format Strategy" for Hyper channel

People Results:

  • Work closely with Channel Manager, KAM, and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
  • • Lead Super/Hyper team for delivering Category-Management project, e.g. PGR for Tesco, Category Captaincy for Big-C

Qualifications

  • Bachelor Degree in related field
  • 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
  • Experienced in Channel development and driving category-captaincy would be benefit
  • Experienced with direct retailers' contacts or shopper research/category management process Strong in dealing with data-intelligence agency
  • Leadership skills, able to lead team and drive actions
  • Innovative thinking: able to lead team in new ways of thinking and
  • Execution. Good relationship building and teamwork
  • Good planning and managing performance of self
  • Initiative and flexible
  • Work well under pressure
  • Good command in both Thai & English
  • Computer literature in Microsoft Office


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