Assistant Customer Marketing Manager
2 weeks ago
Overview
๏ Partner with Customer Marketing Manager. to develop strategic Channel Plan, i.e. AOP and
lead strategy for channel growth & opportunity
- Execute and implement Go-To-Market (GTM) Plan & integrated Marketing plan (on existing & new products of assigned products' portfolio), in alignment with sales and marketing functions
๏ Lead Category-Management project for top 2 global accounts (Tesco, Big-C)
- Develop and control the annual trade promotion budget via A&M TMK, and CCR TMK
- Explore new business opportunity on growing assigned products' portfolio & category Representing Customer Marketing team, to lead & manage FE team on a continuous development to win-on-ground.
- Develop people capability "In-store Management Administrator"
- Leading on being assigned projects, e.g. Idea-generation Workshop for Super/Hyper shopper, etc.
Responsibilities
Business Results:
- Annual Volume Objective
- GTM Plan across all categories (Super/Hyper)
- Brand-Champion (as per assigned brands)
- Integrated trade marketing calendar
- Cost (TM & TM process)
- Continuous improve shopper-penetration for Super/Hyper
- Lead Category-Management project
- Define & develop "Small Format Strategy" for Hyper channel
People Results:
- Work closely with Channel Manager, KAM, and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
- • Lead Super/Hyper team for delivering Category-Management project, e.g. PGR for Tesco, Category Captaincy for Big-C
Qualifications
- Bachelor Degree in related field
- 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
- Experienced in Channel development and driving category-captaincy would be benefit
- Experienced with direct retailers' contacts or shopper research/category management process Strong in dealing with data-intelligence agency
- Leadership skills, able to lead team and drive actions
- Innovative thinking: able to lead team in new ways of thinking and
- Execution. Good relationship building and teamwork
- Good planning and managing performance of self
- Initiative and flexible
- Work well under pressure
- Good command in both Thai & English
- Computer literature in Microsoft Office
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